Doctors
Rare but rarely recognised: Accelerating diagnosis, access, & innovation for rare diseases in Australia & APAC
Two million Australians are living with a rare disease, yet diagnosis can take five-to-seven years. Across APAC, fragmented systems, limited awareness, and uneven access to therapies create both challenges and opportunities for pharma, biotech, and medtech innovators. This Rare Disease Day, it’s time to move from awareness to action, shortening diagnostic journeys, improving access, and…
Read MoreFrom campaigns to change: why strategic communications is health system infrastructure
By Kirsten Bruce, Founder & Owner, VIVA! Communications Awareness does not equate to access. Visibility does not equal system reform. And without strategy, storytelling alone fails to improve health outcomes. In eating disorders – one of Australia’s most complex and high-risk mental health conditions – we’ve reached a pivotal moment. Public understanding is improving. Research…
Read MoreTelehealth services extended for six months
The Federal Government announced yesterday they will be extending the Medicare-subsidised rebates for COVID-19 telehealth consultations for a further six months, offering ongoing assistance to patients and medical practices during the global health pandemic. The telehealth scheme, first implemented at the end of March when the pandemic sent Australia into lockdown, was due to lapse…
Read MoreVirtual HCP advisory board spearheading industry digital transformation
Today, VIVA! Communications partnered with the team at Rumi to launch their innovative digital advisory board platform, designed to facilitate insight-generating, ‘any time’ HCP advisory boards in a time-efficient, cost-effective, multilingual, secure and Code compliant way. The online platform, which is the brainchild of Australian pharmaceutical Digerati, is promising to transform the pharmaceutical industry’s healthcare…
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