From measurement to meaning: redefining modern public relations

By VIVA! Communications | January 27, 2026 |

Public relations has long been assessed through its outputs: what was published, where it appeared, and how far it travelled. These measures still matter. But in a communications environment shaped by platforms, algorithms and AI-driven discovery, they are no longer sufficient on their own. The question facing PR today is not whether it can generate…

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Women’s Health Week 2025: Say Yes to You

By VIVA! Communications | September 4, 2025

Jean Hailes Women’s Health Week (September 1-5, 2025) focuses on one simple, but powerful message: empowering women & gender-diverse people to put their health first. At VIVA! Communications, we’ve seen firsthand how important these conversations are. Through our recent work on PMS & period pain, we’ve witnessed how raising awareness &encouraging open dialogue can make…

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Celebrating 23 years of strategic health communications at VIVA!

By VIVA! Communications | July 25, 2025

This week VIVA! Communications is celebrating 23 years of driving meaningful, health-focused communications across Australia & APAC & beyond. Over the past year, VIVA! has continued to grow. We’ve partnered with new clients, expanded our specialist health communications services, & strengthened our global presence as the exclusive Australian partner of Global Health Marketing & Communications…

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💛 March into Yellow: raising awareness for endometriosis 💛

By VIVA! Communications | March 28, 2025

    This month (March) represents ‘March into Yellow’ Endometriosis Awareness Month, which sheds light on this debilitating female health condition. 💛⭐   And today (March 28, 2026) marks ‘Endo Giving Day’ – a time to take action for those living with endometriosis.   Endometriosis Australia will match every donation made to their organisation today,…

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