Award-winning, Sydney-based health and wellness public relations (PR) agency, VIVA! Communications has strengthened its capabilities today (April 1, 2011) by announcing an exclusive Australian partnership with the world’s largest independent group of PR agencies dedicated to health and medical communication.

VIVA! has joined GLOBALHealthPR – a strategic network of 14 independently owned PR agencies comprising more than 200 healthcare communication specialists spanning Asia-Pacific, the Americas and Europe.

According to Ms Kirsten Bruce, Principal of VIVA! Communications, a strategic partnership with GLOBALHealthPR presents many exciting opportunities for the PR agency and its clientele.

Kirsten Bruce, Principal, VIVA! Communications

“We are delighted to have been appointed as the exclusive Australian representative of GLOBALHealthPR.

“Prospective partners of GLOBALHealthPR undergo a rigorous and competitive screening process to ensure that their core values and principles complement those of the PR network,” said Ms Bruce.

“Health and wellness communication is at the heart of what we do. We are now extending our service offering and capabilities by partnering with this unique group of professional health communicators.

“This strategic partnership is testimony to our long-standing experience in health and wellness PR, our consistent, high quality performance and the strategic relationships that we have developed over almost nine years of operating in this sector.

“We welcome the exciting opportunities that this new partnership brings to VIVA! Communications and our clientele,” Ms Bruce said.

Since 2001, GLOBALHealthPR has earned an enviable reputation for delivering proactive, innovative, versatile and outcomes-driven work of the highest quality. The tight-knit network of health and medical PR agencies takes a partnership approach to coordinating and implementing strategic local, regional and global PR campaigns.                                         

This international collaboration of specialist health PR agencies allows for the delivery of tailored and culturally relevant PR solutions to individual markets.                                         

Mr John Seng, President, Chair and Chief Executive Officer of GLOBALHealthPR, Washington D.C. says the agency network seeks to provide clients with an effective way of communicating in a diverse and dynamic healthcare environment.

“GLOBALHealthPR provides a better way of delivering health communication strategies. We are passionate about exceeding client expectations and providing measurable, tangible and real results in any marketplace. We base these results on audience impact – whether we have altered perceptions, attitudes and opinion, or educated and generated awareness.                                                       

“By uniting leading independent healthcare communication agencies world-wide, GLOBALHealthPR delivers strategic health communication solutions of the highest quality to local, regional and global markets,” said Mr Seng.                                                                        

“We are so pleased to welcome our newest partner, VIVA! Communications, to the network. Their strategic, forward-thinking team is a perfect fit for GLOBALHealthPR and we are excited about what our expanded network coverage means for our ability to better serve health and life science clients globally.”

About GLOBALHealthPR

The GLOBALHealthPR network comprises 15 partner firms from the United States of America, Mexico, Argentina, Brazil, Germany, France, Italy, Spain, United Kingdom, Portugal, Poland, Turkey, Japan, India and Australia.

GLOBALHealthPR member agencies provide a range of services including the coordination of medical and consumer new product launches and ongoing disease awareness and education campaigns, medical and consumer media relations, medical education and continuing medical education (CME) programs, opinion leader/advocacy development, patient advocacy relations, issues and crisis management, meeting and events management, patient clinical trial recruitment and retention programs, public affairs, internal communications and design, interactive and web communications.