5 myths of giant PR firms

Earlier this week, two leading independent PR agencies, including our US-based GlobalHealthPR partner, Spectrum, took the time to review some of the advantages and myths of working with multinational PR firms versus small to mid-size independent agencies. According to Spectrum President, John J. Seng and Pollock Communications President, Louise Pollock, one of the most common…

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Patients share their stories with Team VIVA!

In support of Pneumonia Awareness Week, patients are joining forces with doctors nation-wide to heighten community awareness of pneumococcal pneumonia, an often fatal lung infection. Team VIVA! has taken some time out to hear their stories: Single mother, Melody, 38, from Melbourne, recently contracted pneumonia from her eight-year-old daughter. “I’m young, fit and healthy with…

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Communications in times of cost-effectiveness

VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt. In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier. Pharmaceutical companies…

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