This post has been adapted from one that originally featured on the blog of Aurora, VIVA! Communication’s Global Health PR partner in the UK. Reporting the facts and figures of new data is all very well, but what does it really mean? The perspective of the person actually affected by the news can convey the…

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If a tree falls in a forest and no one is around to hear it, does it make a sound? The philosophical question will lead you to consider aspects of observation and reality. Is reality only what you observe, or does a separate reality exist beyond your cognition? The point is, does it matter to you…

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