2012 Digital Pharma Seminar

The 2012 Digital Pharma Seminar, hosted by VIVA! Communications and Princeton Digital, is a one-day, innovative and dynamic workshop designed to cultivate the digital skills of pharmaceutical marketers and communicators. Learn from local and industry leaders, who will share their knowledge and relevant case studies in digital marketing. Walk away with the building blocks to coordinating…

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DigiPharm 2011 special series: Does your agency need a health check?

If this year’s DigiPharma Sydney conference is any indicator, pharmaceutical companies across Australia are embracing the digital revolution. Whether it be patient interaction via a Facebook page or using an iPad to inform healthcare professionals about emerging health solutions, there’s no doubt that our healthcare industry is exploring the use of digital and social media…

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3 key takeaways from DigiPharm Sydney – DAY ONE

As the first day of the inaugural Digital Pharma Marketing Australia 2011 conference draws to a close, VIVA! presents our readers with a recap of presentation highlights and top tips for developing digital health campaigns. Panel members, Cathy Withers from iNova Pharmaceuticals, Maria McManus from Roche Pharmaceuticals and Peter Stephenson from MSD Australia, discuss digital…

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