Posts Tagged ‘ASMI’
Healthcare marketers to benefit from new industry guidelines on social media use
New guidelines intended to increase confidence in connecting brands and health information with social media audiences The Australian Self Medication Industry (ASMI) will launch new industry social media guidelines at its annual conference in Sydney today, to help guide non-- prescription healthcare marketers to continue to engage with audiences in the new media in a…
Read MoreIndustry edging closer to first-ever social media guidelines
With social media pervading every aspect of our lives, the Australian Self Medication Industry (ASMI) has recently put its industry- first, draft Social Media Guidelines up for public consultation. The guidelines are expected to play an important role in helping all manufacturers of consumer healthcare products manage social media responsibly to ensure consumers are able to access…
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