How pharma can leverage digital
Join Health Engagement Manager for IMS Consulting, Cathy Withers at the 2012 Digital Pharma Seminar tomorrow (Wednesday, August 8 ) to learn why and how pharma should be jumping on the digital bandwagon. “Pharmaceutical companies should be developing and adopting digital marketing strategies and processes to better engage and communicate with their audiences. “Our customers…
Digital in the wild: a GP’s perspective on digital technology
Interested in how and why Australian GPs are embracing digital technology? Geraldton GP, Dr Edwin Kruys, who interacts with many of his patients and peers via social media, will address the importance of digital technology in General Practice at tomorrow’s 2012 Digital Pharma Seminar in Sydney. “It’s important for doctors, pharma marketers and communicators to…
Using digital technology in sales detailing
Want to learn how to engage your customers and reap the benefits from e-Detailing? E-Marketing specialist, Matthew Martin, Boehringer Ingelheim will shed light on the topic at the 2012 Digital Pharma Seminar in Sydney this Wednesday. “Digital technology has become integral to the healthcare conversation, presenting opportunities for sharing, developing and educating. “My presentation will…
It’s about fishing where the fish are: what pharma should be doing with social media
Want the skinny on what pharma should be doing social media-wise? Then join veteran communicator and digital strategist, Jenni Beattie at the 2012 Digital Pharma Seminar this Wednesday morning, August 8 to learn why and how pharma should be jumping on the digital bandwagon. “I plan to eliminate some of the confusion regarding social media;…
2012 Digital Pharma Seminar
The 2012 Digital Pharma Seminar, hosted by VIVA! Communications and Princeton Digital, is a one-day, innovative and dynamic workshop designed to cultivate the digital skills of pharmaceutical marketers and communicators. Learn from local and industry leaders, who will share their knowledge and relevant case studies in digital marketing. Walk away with the building blocks to coordinating…
VIVA!’s brush with Olympic flame – July 27, 2012
With the kick-off of the London Olympics today, we’ve been reminiscing about the Sydney 2000 Olympics when our country basked in Olympic glory. To our surprise, we discovered that one our VIVA! team members was a torchbearer at the Sydney Olympics! VIVA! Senior Account Executive, Kristine Snell, set off on August 29, 2000 as the…
Celebrating a decade in health + wellness communication
Independent, award-winning health + wellness communications agency, VIVA! Communications is celebrating 10 successful years in business today (July 20, 2012). Established by healthcare PR practitioner, Kirsten Bruce in July, 2002, VIVA! has earned an enviable reputation for delivering proactive, innovative, versatile and outcomes-driven work of the highest quality. This reputation was recently cemented by the PR…
A ‘touch of red’ celebration for VIVA! Communications’ founder
Team VIVA! kicked up their heels at a surprise 10th anniversary party for VIVA! Principal, Kirsten Bruce on Friday, July 13, 2012. The exclusive ‘Touch of Red’ party held at Sergeants Mess, Chowder Bay, Sydney, commemorated VIVA!’s 10 year milestone with long-standing clients, supporters, staff and alumni. The event rewarded the team’s steadfast drive, determination…
The red-gloved PR Zorro!
Speech delivered by long-standing VIVA! consultant, Ruby Archis at VIVA!’s 10 year anniversary celebration
5 myths of giant PR firms
Earlier this week, two leading independent PR agencies, including our US-based GlobalHealthPR partner, Spectrum, took the time to review some of the advantages and myths of working with multinational PR firms versus small to mid-size independent agencies. According to Spectrum President, John J. Seng and Pollock Communications President, Louise Pollock, one of the most common…