
The Budget 2013 impact on health and pharma
Yesterday’s Budget contained some major health measures – good for some, not so good for others. Media commentators have hailed it as everything from ‘sensible’ and ‘weird,’ to ‘brave,’ and ‘dignified.’ Whichever way you look at it, it’s a budget from a Government which is highly unlikely to remain in power beyond the September 2013…

PRIA introduces PR accreditation
In a bid to raise the standards of the PR industry, the Public Relations Institute of Australia (PRIA) is developing its own industry accreditation program. While PRIA has a long-standing history of accrediting university PR programs, there has not previously been a standard of accreditation for individual PR professionals. “We have a code of ethics…

Top 5 things I learned while interning at VIVA! Communications
As I end my time at VIVA! I can honestly say that the most profound lessons I learned were the most basic. Ask questions; keep it short; learning is life-long; time is precious so use it wisely; and, everyone has something to teach you. 1. Ask Questions It’s so easy not to take the time…

Love Your Lungs
Team VIVA! has been working closely with Lung Foundation Australia in the lead up to this year’s Pneumonia Awareness Week, running from Monday, May 6, to Sunday May 12, 2013. Team VIVA! has been teaming with Lung Foundation Australia to urge the community to support their ‘Love Your Lungs’ campaign this Pneumonia Awareness Week, to…

‘Love your Lungs’ Pneumonia Awareness Week
Lung Foundation of Australia and Team VIVA! are gearing up for this year’s Pneumonia Awareness Week kicking off on Monday, May 6. This year’s theme is ‘Love Your Lungs’ and the campaign is designed to educate the general public about the seriousness of pneumonia and to encourage those in high-risk groups to talk to their…

Can artificial intelligence replace the cancer physician?
You know you are well and truly in the 21st century when computers are outperforming doctors on predicting how best to treat cancer patients. The Independent (online) reports that scientists recently constructed mathematical formulas that were better able to forecast how cancer sufferers would respond to treatment. Dr Cary Oberije of Maastricht University Medical Hospital…