From measurement to meaning: redefining modern public relations
Public relations has long been assessed through its outputs: what was published, where it appeared, and how far it travelled. These measures still matter. But in a communications environment shaped by platforms, algorithms and AI-driven discovery, they are no longer sufficient on their own. The question facing PR today is not whether it can generate…
Meningococcal disease moves fast – our vaccination strategy must move faster
Meningococcal disease is one of the fastest-moving infections in Australia. It can become fatal within hours.What begins as mild, flu-like symptoms can escalate within 24 to 48 hours into a life-threatening illness. Even with rapid treatment, up to one in ten patients will succumb to the disease. Those that survive often face life-changing complications, including…
Cervical cancer elimination is no longer a scientific challenge – it’s a communications one
Australia is widely recognised as a global leader in the effort to eliminate cervical cancer as a public health issue. The science is robust, the HPV vaccine is highly effective, and national policy settings are among the strongest in the world. On paper, success appears inevitable. Yet progress is slowing. Not because the science has…
Women’s Health Week 2025: Say Yes to You
Jean Hailes Women’s Health Week (September 1-5, 2025) focuses on one simple, but powerful message: empowering women & gender-diverse people to put their health first. At VIVA! Communications, we’ve seen firsthand how important these conversations are. Through our recent work on PMS & period pain, we’ve witnessed how raising awareness &encouraging open dialogue can make…
Celebrating 23 years of strategic health communications at VIVA!
This week VIVA! Communications is celebrating 23 years of driving meaningful, health-focused communications across Australia & APAC & beyond. Over the past year, VIVA! has continued to grow. We’ve partnered with new clients, expanded our specialist health communications services, & strengthened our global presence as the exclusive Australian partner of Global Health Marketing & Communications…
GHMC healthcare network expands into South Korea, strengthening APAC footprint
July 16, 2025 Global Health Marketing & Communications (GHMC), which VIVA! Communications represents exclusively in Australia, today announced the addition of South Korean agency, PR Bom, to its global network. The agency is set to strengthen the footprint of GHMC – the largest & most robust partnership of independent healthcare agencies worldwide – in the…
💛 March into Yellow: raising awareness for endometriosis 💛
This month (March) represents ‘March into Yellow’ Endometriosis Awareness Month, which sheds light on this debilitating female health condition. 💛⭐ And today (March 28, 2026) marks ‘Endo Giving Day’ – a time to take action for those living with endometriosis. Endometriosis Australia will match every donation made to their organisation today,…
Living with Anxiety study
VIVA! Communications joined forces with researchers from QIMR Berghofer & the Sydney Brain & Mind Centre to launch the Living with Anxiety (LwA) study. The Aussie researchers are calling for 5,000 adult volunteers (aged 18+ years) diagnosed with, or treated for anxiety, for their groundbreaking anxiety disorders study. Anxiety disorders affect 3.4 million…
🌸 Happy International Women’s Day 2025 🌸
Saturday March 8, 2025 marks International Women’s Day 2025 – a day in which we celebrate every woman worldwide who helps to shape & inspire lives.🌏🌟 In 1908, 15,000 women in New York protested for better pay,…
🌟Welcoming our newest partner, Infinity Communications! 🌟
Team VIVA! are thrilled to extend a warm welcome to Infinity Communications, as the newest member of the Global Health Marketing & Communications (GHMC) family, the largest and most robust network of leading independent healthcare agencies worldwide. Based in Geneva and founded in 2019, Infinity Communications is a women-led agency providing specialist expertise for…