• Elite PR bringing 35+ years of expertise in Taiwan’s healthcare sector to GHMC, with a focus on PR, branding, innovation and policy communication
• Strategic collaboration further strengthening GHMC’s footprint in Asia Pacific (APAC)

Taiwan-based communications agency, Elite PR, has this week joined the world’s largest, and most robust network of independent healthcare agencies – Global Health Marketing & Communications (GHMC).

Bolstering GHMC’s capabilities and footprint in the Asia Pacific (APAC) region, Elite PR has an exemplary, 35+ year-strong record of experience in the Taiwanese health sector.

Established in 1987, Elite PR has since grown to 150 personnel, and 13 subsidiaries, including HealthCom, MediCom, and MediCom APAC, the latter of which offer communications counsel to the local, regional and global healthcare sector. Over the past decade, the three healthcare teams have collectively, clinched 17 PR Asia Awards.

GHMC President, Tim Goddard, New York, USA, this week welcomed Elite PR to the agency network.

“We are thrilled to add Elite PR and its vast array of healthcare communications capabilities to the Global Health Marketing & Communications (GHMC) network.

“The Asia-Pacific region is becoming increasingly important for the commercial success of global life science companies,” said Mr Goddard.

“For many years we have leaned on the Elite team for their insights and expertise into the market in Taiwan.

“Having Elite’s deep, in-market knowledge and expertise to help navigate the complexities and nuances in country, and across the region, further strengthens GHMC’s position in APAC, and will add tremendous value to our clients around the world.”

Managing Director of VIVA! Communications – the exclusive Australian partner of GHMC – Mr Paul Jans, Sydney, echoed Mr Goddard’s sentiments.

“We look forward to partnering with Elite PR, and to further strengthening our robust, independently owned, healthcare communications agency expertise in Taiwan, the Asia Pacific, and further afield.

Elite PR Group General Manager, Jason Chang, Taiwan, explained his country’s healthcare system is world renowned for its National Health Insurance (NHI) system that significantly reduces the community’s financial burden associated with medical treatment and prescription medications.

Taiwan’s strict regulations involving the promotion of medical products necessitates a creative approach to health marketing and communications.

“We are extremely excited to grow our global footprint, and expand our local and regional healthcare services by joining the GHMC family.

“This partnership will generate more service models and business opportunities, enabling our healthcare teams to deliver for clients on a worldwide basis,” Mr Chang said.

As GHMC’s exclusive partner in Taiwan, Elite will join three other APAC partner agencies in Australia, Singapore and India, and 7 associated healthcare communications agencies across the region.

About Global Health Marketing & Communications (GHMC)

GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-driven experiences that drive meaningful global change. With more than 700 health-specialist communications professionals spanning over a dozen disciplines, from patient engagement, to advertising, to clinical trial recruitment, the agencies that form the partnership share a belief in insights-driven strategies, and a commitment to collaboration.

About Elite PR

For more than 35 years, Elite PR Group has established itself as a cornerstone of the Taiwan market.  With over 150 experienced PR professionals across 13 boutique agencies, Elite has developed a wide range of specialist expertise tailored to various industries and services. Over the years, Elite has served 300+ prominent international and domestic companies and organisations, achieving an impressive retention rate of over 80 per cent. To learn more, head to www.eliteprgroup.com or follow Elite PR on LinkedIn, Facebook and Instagram.   

About VIVA! Communications Pty Ltd

Founded in 2002, VIVA! Communications is a leading, award-winning, Australian health + wellness communications agency, and the exclusive Australian representative of GHMC. VIVA! specialises in connecting, coordinating, and managing integrated healthcare communication campaigns across traditional, digital and social media platforms, on a local, regional and global basis.