What ‘The Great Gatsby’ can teach us about PR

Team VIVA! recently attended the opening night of The Great Gatsby at a local Sydney cinema and inspired by an article we read, What ‘The Great Gatsby’ can teach us about PR, we have come up with our own analysis of what lessons the acclaimed 1920s novel by F. Scott Fitzgerald may hold for PR…

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Team VIVA! expands

VIVA! Communications wishes to announce the introduction of a new member to the VIVA! crew. VIVA! Principal, Kirsten Bruce, gave birth to Tristan Hugo Robert on Friday, May 17 at 3.56pm, weighing in at 3.63kgs and 51.5cm long. Kirsten’s family is thrilled to have welcomed their first son into the world, who joins older siblings,…

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Eight popular Medical Myths busted!

In our job as professional communicators, we take pride in educating the public on health issues and the best possible treatments available. As part of most campaigns there’s an element of debunking medical myths and dealing with contradictions. Sometimes old-wives’ tales don’t stack up that well against medical facts, but they can be more persistent…

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International Food Revolution Day

He is funny, he is British and he is a wiz in the kitchen! You guessed it, it’s Jamie Oliver. Today is Food Revolution Day, the culmination of Jamie Oliver’s campaign to educate people on good food choices and fresh produce. This year the event is taking place across 72 nations, from Australia to America…

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PRIA introduces PR accreditation

In a bid to raise the standards of the PR industry, the Public Relations Institute of Australia (PRIA) is developing its own industry accreditation program. While PRIA has a long-standing history of accrediting university PR programs, there has not previously been a standard of accreditation for individual PR professionals. “We have a code of ethics…

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