Social Media + Pharma
DigiPharm 2011 series: Call quality is still King
VIVA! catches up with DigiPharm Australia 2011 speaker, Rob Dickerson, Sales & Marketing Director, Warner Chilcott / Invida Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the iPad, will not enhance sales results, says Asia-Pacific Sales & Marketing Director Rob Dickerson. With 20 years experience in the…
Read MoreDigital Pharma Marketing Australia 2011
Over the next two weeks, VIVA! is bringing our blog readers a special edition series on the upcoming Digital Pharma Marketing Australia 2011 (Digipharm). Watch this space for Digipharm Australia news updates as we post real-time tweets and blogs + live updates from the event next week. Stay tuned! Digital Pharma Marketing Australia 2011 –…
Read MoreVIVA! Principal test drives Google+
We’ve been monitoring Google+ for a little while now, but it’s our very own VIVA! Principal, Kirsten Bruce, who is leading Team VIVA! by embracing the social movement and taking the widely publicised platform for a test drive. Kirsten is now sharing her insights on Google+ into life as Principal of an award-winning and dynamic…
Read MoreHealthcare communications: social media listening in a health 2.0 world
As the exclusive Australian partner to GLOBALHealthPR, Team VIVA! joined our counterparts across Asia-Pacific, the Americas and Europe, for the first annual International Healthcare Social Media Summit (IHSMS), held at Spectrum Science headquarters in Washington DC. Drawing on real-life scenarios in health and science communications, key speakers at the IHSMS streamed live at 11pm AEST…
Read MoreGLOBALHealthPR announces its first annual International Healthcare Social Media Summit
Communications specialists across the globe demonstrate how evaluating the digital conversation with smart listening leads to improved health communications GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, announced today the organisation’s first International Healthcare Social Media Summit (IHSMS), set for May 18, 2011 in Washington, D.C. The event…
Read More