Social Media + Pharma
DigiPharm 2011 special series: Connecting health specialists world-wide
VIVA! catches up with DigiPharm Australia 2011 speaker, Veronique Toully, Managing Director, UCB Australia PHARMA’S ROLE IN CONNECTING HEALTH SPECIALISTS WORLD-WIDE Many Australian neurologists and rheumatologists are already ‘digitally-oriented’ and embracing new technologies to learn, engage and collaborate, says UCB Australia’s Veronique Toully. Following six years with UCB based in Belgium, including a Vice-Presidency role…
Read MoreDigiPharm 2011 series: Call quality is still King
VIVA! catches up with DigiPharm Australia 2011 speaker, Rob Dickerson, Sales & Marketing Director, Warner Chilcott / Invida Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the iPad, will not enhance sales results, says Asia-Pacific Sales & Marketing Director Rob Dickerson. With 20 years experience in the…
Read MoreDigital Pharma Marketing Australia 2011
Over the next two weeks, VIVA! is bringing our blog readers a special edition series on the upcoming Digital Pharma Marketing Australia 2011 (Digipharm). Watch this space for Digipharm Australia news updates as we post real-time tweets and blogs + live updates from the event next week. Stay tuned! Digital Pharma Marketing Australia 2011 –…
Read MoreVIVA! Principal test drives Google+
We’ve been monitoring Google+ for a little while now, but it’s our very own VIVA! Principal, Kirsten Bruce, who is leading Team VIVA! by embracing the social movement and taking the widely publicised platform for a test drive. Kirsten is now sharing her insights on Google+ into life as Principal of an award-winning and dynamic…
Read MoreHealthcare communications: social media listening in a health 2.0 world
As the exclusive Australian partner to GLOBALHealthPR, Team VIVA! joined our counterparts across Asia-Pacific, the Americas and Europe, for the first annual International Healthcare Social Media Summit (IHSMS), held at Spectrum Science headquarters in Washington DC. Drawing on real-life scenarios in health and science communications, key speakers at the IHSMS streamed live at 11pm AEST…
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