Social Media + Pharma
Digipharma 2014 – The future of health technology
“I think the biggest innovations of the 21st century will be the intersection of biology and technology.” – Steve Jobs, co-founder and CEO of Apple Inc (1955 – 2011). The words of the late Steve Jobs were echoed throughout the Digipharma Conference 2014, co-hosted by VIVA! Communications. Held in Sydney on Wednesday, March 27 and…
Read MoreHealthcare marketers to benefit from new industry guidelines on social media use
New guidelines intended to increase confidence in connecting brands and health information with social media audiences The Australian Self Medication Industry (ASMI) will launch new industry social media guidelines at its annual conference in Sydney today, to help guide non-- prescription healthcare marketers to continue to engage with audiences in the new media in a…
Read MoreIndustry edging closer to first-ever social media guidelines
With social media pervading every aspect of our lives, the Australian Self Medication Industry (ASMI) has recently put its industry- first, draft Social Media Guidelines up for public consultation. The guidelines are expected to play an important role in helping all manufacturers of consumer healthcare products manage social media responsibly to ensure consumers are able to access…
Read MoreGet h-APP-ening
How smartphone apps can improve your health and wellness There is no doubt smartphones have changed the flow of communication. But the question is, how are hand held devices allowing us to be proactive and educated about our own health? Not only are consumers being spoilt for choice by the surplus of apps available, the…
Read MoreMummy blogs best
Forget about journalists, it’s bloggers that PR companies need to cultivate nowadays. As mentioned in past VIVA! blogs, journalists – especially health journalists – as we know them are a dying breed with the shrinking newsroom. This has helped pave the way for the rise of the ‘blogger’. Bloggers are not a particularly new phenomenon. The…
Read More