The Doctor will ‘skype’ you now

In the not too distant future and in this very galaxy, you could be seeing your GP from the comfort of your own couch. GPs consulting with patients via social media! No, it’s not just a new wild idea, it’s an actual prediction put forward by the Royal College of General Practitioners in the UK.…

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Measuring PR success

In today’s economic climate most companies are constantly under pressure to justify PR campaigns and programs. One of the reasons is that in some circumstances, it can be hard to document a direct correlation between a PR campaign and a tangible outcome. When a campaign is supported by both marketing and PR initiatives, it can…

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Join the bowel movement!

Bowel Cancer Awareness Month (formerly Bowel Cancer Awareness Week) is well underway. Now in its thirteenth year, the initiative aims to raise public awareness of a disease that claims the lives of 77 Australians every week. According to Bowel Cancer Australia, the disease is the second most common type of newly diagnosed cancer in Australia affecting both…

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Short-changing yourself on sleep?

Are you getting sufficient shut-eye, or short-changing yourself on sleep? As the mother of a newborn, it’s a topic with which I am very familiar.   Experts suggest up to eight hours of sleep is required for optimal function. Insufficient sleep can compromise your health and potentially shorten your life. From birth to the grave,…

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