Health PR
Communications in times of cost-effectiveness
VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt. In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier. Pharmaceutical companies…
Read MoreThe Journal of Health Communication Celebrates 100 Issues – What’s Next?
Ken Rabin, PhD, celebrates the Journal of Health Communication’s century and envisages the next 100 issues . Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA! Communications is the exclusive Australian partner. Milestones matter, and achieving a century of anything is…
Read MoreUnderstanding children’s sexual behaviour
A revolutionary book – to be launched on Tuesday, February 7, 2012 – is set to shed light on child sexual behaviours and help parents and carers guide healthy sexual development. Published by Family Planning Queensland (FPQ), the book is a practical, must-read for every parent and professional working with children.
Read MoreSpreading the Aussie Christmas cheer abroad
Santa surfing behind Rudolf the red-nosed kangaroo might seem perfectly normal to us at VIVA! HQ but it was something of a treat for our friends in Washington, DC. VIVA! was delighted to receive a Christmas email from our GLOBALHealthPR partners, Spectrum PR. Spectrum founder and president, John Seng, and his daughter, Victoria, spotted the…
Read MoreHighlights from day 2 – Digital Pharma Marketing Australia Conference
Sanofi’s Will Collie says digital is not the strategy – strategy is to apply digital to your marketing mix Sanofi product manager Andrew Moore opened day two of the Digital Pharma conference with a case study on how pharmaceutical marketers are looking towards social networks for insight. Andrew rebuked popular myths and phobias surrounding social…
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