Health PR
What ‘The Great Gatsby’ can teach us about PR
Team VIVA! recently attended the opening night of The Great Gatsby at a local Sydney cinema and inspired by an article we read, What ‘The Great Gatsby’ can teach us about PR, we have come up with our own analysis of what lessons the acclaimed 1920s novel by F. Scott Fitzgerald may hold for PR…
Read MoreSupporting Kiss Goodbye to MS this May
May marks Multiple Sclerosis (MS) Awareness month and there have been plenty of events taking place across the country to support the tens of thousands of Australians affected by the disease and raise money to fund research into a cure. During May, Australians have been encouraged to wear red lipstick and clothing and share the…
Read MoreInternational Food Revolution Day
He is funny, he is British and he is a wiz in the kitchen! You guessed it, it’s Jamie Oliver. Today is Food Revolution Day, the culmination of Jamie Oliver’s campaign to educate people on good food choices and fresh produce. This year the event is taking place across 72 nations, from Australia to America…
Read MoreThe Budget 2013 impact on health and pharma
Yesterday’s Budget contained some major health measures – good for some, not so good for others. Media commentators have hailed it as everything from ‘sensible’ and ‘weird,’ to ‘brave,’ and ‘dignified.’ Whichever way you look at it, it’s a budget from a Government which is highly unlikely to remain in power beyond the September 2013…
Read MorePRIA introduces PR accreditation
In a bid to raise the standards of the PR industry, the Public Relations Institute of Australia (PRIA) is developing its own industry accreditation program. While PRIA has a long-standing history of accrediting university PR programs, there has not previously been a standard of accreditation for individual PR professionals. “We have a code of ethics…
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