Health PR
Healthcare providers and patients come together online
Following on from last week’s blog about good tweeting, VIVA! Communications thought we’d continue the discussion about healthcare and social media. We stumbled on an article from online publication, thesocialmediahat.com in which they cited some research undertaken by editors at a US health administration education institution into healthcare and social media. What they found was…
Read MoreVIVA! Guide to Good Tweeting
Twitter has become the social media ‘tool’ of choice for the business world and this is understandable considering its worldwide appeal. In Australia alone as at June 2013 there were 2,167,849 active Australian Twitter users according to Socialmedianews.com.au. The platform has become a huge resource and knowledge-sharing hub for all types of businesses and professionals…
Read MoreDon’t turn a blind eye
Eyes definitely fall into the category of human body parts that are easily taken for granted. Yet vision is integral to our day-to-day existence, we rely on it and we ought to take better care of it. Only if someone close to us develops an eye disorder that severely impairs their vision, do we actually…
Read MoreThe Doctor will ‘skype’ you now
In the not too distant future and in this very galaxy, you could be seeing your GP from the comfort of your own couch. GPs consulting with patients via social media! No, it’s not just a new wild idea, it’s an actual prediction put forward by the Royal College of General Practitioners in the UK.…
Read MoreMeasuring PR success
In today’s economic climate most companies are constantly under pressure to justify PR campaigns and programs. One of the reasons is that in some circumstances, it can be hard to document a direct correlation between a PR campaign and a tangible outcome. When a campaign is supported by both marketing and PR initiatives, it can…
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