Health PR
Healthcare marketers to benefit from new industry guidelines on social media use
New guidelines intended to increase confidence in connecting brands and health information with social media audiences The Australian Self Medication Industry (ASMI) will launch new industry social media guidelines at its annual conference in Sydney today, to help guide non-- prescription healthcare marketers to continue to engage with audiences in the new media in a…
Read MoreGoal-setting your way to Olympic gold
If you’re seeking an inspiring story of personal transformation through creative goal-setting and sheer resilience, then look no further than Kerri Pottharst. The three-time Olympian, Sydney 2000 Olympic Gold Medallist, and President of the Beach Volleyball Commission, has many valuable tips on how to prepare mentally and physically for a sporting event through personal motivation…
Read MoreVIVA! Communications clinches best PR Campaign at premier pharmaceutical industry event
Last week we were honoured at the peak pharmaceutical industry ‘PRIME Awards’ with a highly-coveted Public Relations accolade. Together with our client, bioCSL, we won the best ‘PR Campaign’ award for our highly innovative and integrated travel vaccines communications campaign entitled ‘Urging globetrotters, health professionals and travel consultants to prioritise travel health.’ We also featured…
Read MoreDon’t be lax about bowel cancer facts
New campaign sends clear message to men about spreading the word on screening A new bowel cancer awareness campaign has emerged with an extra challenge that goes a step beyond the all-important message of screening. The Bowel Cancer Screening Challenge: Do You Have The Guts? campaign is running in community pharmacies and encourages people, in particular…
Read MoreWorld Rabies Day 2013 is fast approaching!
It is the sum of every individual event, large and small, that makes World Rabies Day a global movement Saturday, September 28, 2013 marks the sixth annual World Rabies Day, co-sponsored by the Global Alliance for Rabies Control (GARC) and the Centers for Disease Control and Prevention (CDC). World Rabies Day aims to raise awareness…
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