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VIVA! is celebrating its 13th birthday today – July 20, 2015
DigiPharma 2015 – The Digital Journey for Pharma – Tues, July 14, 2015
VIVA! Communications and Princeton Digital will co-host Australia’s fourth annual Digital Pharma seminar series, in Sydney and Melbourne, this week and next. This year’s seminar series, entitled ‘The Digital Journey for Pharma’, will feature an array of expert spokespeople, including medical specialists, digital marketing gurus, pharmacy developers, pharmaceutical company representatives and marketers, who will collectively…
Read MoreAustralians returning & disposing 600 tonnes of unwanted medicines each year – June 5, 2015
A study published in Australian Prescriber on June 1, 2015 has found more than $2 million of public money is wasted each year with the return of more than 600 tonnes of medicines, many of which are still within their expiry dates, through the National Return and Disposal of Unwanted Medicines Program, since its inception…
Read MoreRedefining market access success with Reimbursography – June 5, 2015
There’s no better feeling when running a strategic health + wellness communications agency than to identify a need, and be able to deliver a solution. We get to do that today with the introduction of Reimbursography – a strategic communications programme that leverages country-specific access insights to shape the value context for reimbursement success. Reimbursography…
Read MorePBAC advises biosimilar medicines suitable for substitution at pharmacy level – June 2, 2015
In late April, 2015, The Pharmaceutical Benefits Advisory Committee (PBAC) pledged to consider marking biosimilar medicines equivalent to originator medicines, to which they are referenced against in Australia. This process would involve “a flagging”, whereby the biosimilar would be compared to the originator, in order to identify any significant differences in clinical efficacy or safety.…
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