New health news website embracing digital age
Team VIVA! welcomes the introduction of a new daily, breaking news and opinion website focused on Australia’s health system. Health Reporter, backed by a team of experienced journalists and health industry professionals, stemmed from the belief by its owners that Australia’s health system is important and large enough to have its own daily online news…
How to keep your New Year’s resolutions
If statistics are anything to go by, the majority of people reading this will have resolved to live better in 2012, whether getting fitter, quitting smoking, cutting back on alcohol, or spending more time with family and friends. However statistically, three-quarters of people would have given up already. According to a British survey, just nine…
Spreading the Aussie Christmas cheer abroad
Santa surfing behind Rudolf the red-nosed kangaroo might seem perfectly normal to us at VIVA! HQ but it was something of a treat for our friends in Washington, DC. VIVA! was delighted to receive a Christmas email from our GLOBALHealthPR partners, Spectrum PR. Spectrum founder and president, John Seng, and his daughter, Victoria, spotted the…
VIVA! relocates to Middle Head
Following eight wonderful years at our original office in Chatswood, we’re pleased to announce our relocation to Middle Head Precinct in Mosman. As VIVA! Communications continues to grow as a dynamic and strategic health and wellness communications agency, we’ve decided to swap the hustle and bustle for more serene offices in Mosman. Team VIVA! are…
Highlights from day 2 – Digital Pharma Marketing Australia Conference
Sanofi’s Will Collie says digital is not the strategy – strategy is to apply digital to your marketing mix Sanofi product manager Andrew Moore opened day two of the Digital Pharma conference with a case study on how pharmaceutical marketers are looking towards social networks for insight. Andrew rebuked popular myths and phobias surrounding social…
DigiPharm 2011 special series: Does your agency need a health check?
If this year’s DigiPharma Sydney conference is any indicator, pharmaceutical companies across Australia are embracing the digital revolution. Whether it be patient interaction via a Facebook page or using an iPad to inform healthcare professionals about emerging health solutions, there’s no doubt that our healthcare industry is exploring the use of digital and social media…
3 key takeaways from DigiPharm Sydney – DAY ONE
As the first day of the inaugural Digital Pharma Marketing Australia 2011 conference draws to a close, VIVA! presents our readers with a recap of presentation highlights and top tips for developing digital health campaigns. Panel members, Cathy Withers from iNova Pharmaceuticals, Maria McManus from Roche Pharmaceuticals and Peter Stephenson from MSD Australia, discuss digital…
DigiPharm 2011 special series: digital agency vs professional health communications
VIVA! catches up with DigiPharm Australia 2011 speaker, Will Collie, Senior Manager of External Affairs, Sanofi Australia & New Zealand The whole premise of social media is about engaging people and promoting two-way dialogue, which is what PR and communications professionals have been doing well for years, says Sanofi Australia & New Zealand’s Will Collie.…
DigiPharm 2011 special series: Connecting health specialists world-wide
VIVA! catches up with DigiPharm Australia 2011 speaker, Veronique Toully, Managing Director, UCB Australia PHARMA’S ROLE IN CONNECTING HEALTH SPECIALISTS WORLD-WIDE Many Australian neurologists and rheumatologists are already ‘digitally-oriented’ and embracing new technologies to learn, engage and collaborate, says UCB Australia’s Veronique Toully. Following six years with UCB based in Belgium, including a Vice-Presidency role…
DigiPharm 2011 series: Call quality is still King
VIVA! catches up with DigiPharm Australia 2011 speaker, Rob Dickerson, Sales & Marketing Director, Warner Chilcott / Invida Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the iPad, will not enhance sales results, says Asia-Pacific Sales & Marketing Director Rob Dickerson. With 20 years experience in the…