VIVA! Guide to Good Tweeting
Twitter has become the social media ‘tool’ of choice for the business world and this is understandable considering its worldwide appeal. In Australia alone as at June 2013 there were 2,167,849 active Australian Twitter users according to Socialmedianews.com.au. The platform has become a huge resource and knowledge-sharing hub for all types of businesses and professionals…
Clinical trial spurs search for more Progeria children
To coincide with a new Progeria clinical trial, the campaign to locate more children across the globe living with the rare and fatal rapid-ageing condition has begun. The search is timely, as approximately 40 children from around the world travel to Boston, Massachusetts, in the United States over the next few months to take part…
Tips for setting up a successful blog
Earlier this year, VIVA staff attended a bloggers conference and overheard a great comment describing blogs as the modern-day back fence – a place to share information with your local community and be inspired by another’s way of life. We thought it was a great metaphor – even though we don’t interact much with our physical…
Don’t turn a blind eye
Eyes definitely fall into the category of human body parts that are easily taken for granted. Yet vision is integral to our day-to-day existence, we rely on it and we ought to take better care of it. Only if someone close to us develops an eye disorder that severely impairs their vision, do we actually…
The Doctor will ‘skype’ you now
In the not too distant future and in this very galaxy, you could be seeing your GP from the comfort of your own couch. GPs consulting with patients via social media! No, it’s not just a new wild idea, it’s an actual prediction put forward by the Royal College of General Practitioners in the UK.…
Measuring PR success
In today’s economic climate most companies are constantly under pressure to justify PR campaigns and programs. One of the reasons is that in some circumstances, it can be hard to document a direct correlation between a PR campaign and a tangible outcome. When a campaign is supported by both marketing and PR initiatives, it can…
Join the bowel movement!
Bowel Cancer Awareness Month (formerly Bowel Cancer Awareness Week) is well underway. Now in its thirteenth year, the initiative aims to raise public awareness of a disease that claims the lives of 77 Australians every week. According to Bowel Cancer Australia, the disease is the second most common type of newly diagnosed cancer in Australia affecting both…
Latest tool for pharma marketers now available
The latest version of a global tool that provides up-to-date information on pharmaceutical marketing, public relations and advertising codes across 16 countries, is now available thanks to our GLOBALHealthPR network. Now in its third edition, The Global Guide to Pharma Marketing Codes, provides guidance for responsible health care public relations at local and global levels.…
Short-changing yourself on sleep?
Are you getting sufficient shut-eye, or short-changing yourself on sleep? As the mother of a newborn, it’s a topic with which I am very familiar. Experts suggest up to eight hours of sleep is required for optimal function. Insufficient sleep can compromise your health and potentially shorten your life. From birth to the grave,…
From corporate responsibility to corporate sociability
Think back a few years and the buzz word of the business world was CSR (corporate social responsibility). In 2012, sustainability was on everyone’s agenda, but this year there’s been an apparent shift to sociability. Sociability relates to an organisation’s online presence and its level of online social engagement. It’s seen as a way of…