On this day (Friday, March 24) in 1882, Dr. Robert Koch discovered the bacterium that causes tuberculosis (TB), pioneering the path towards a TB-free world. Nowadays, we band together every year on this date to raise awareness of TB, the leading cause of death by infectious disease worldwide. In 2021 alone, TB infected 10.6 million…

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At VIVA! Communications, we believe in uplifting women and embracing equity in health + wellness. Today we are celebrating International Women’s Day (IWD) – a day that has symbolised the Women’s Rights movement since 1975. This IWD, we are focusing on achieving equitable access to healthcare and equity within the healthcare industry. Health systems and…

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To further strengthen our global network’s health communications expertise, Global Health Marketing & Communications (GHMC) today announced the addition of its newest member, Monodual Libera Ideas, a Colombian-based strategic communications, and consulting firm. GHMC is the world’s largest and most robust network of independent healthcare agencies, for which we – VIVA! Communications – have represented…

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There are calls for the Therapeutic Goods Administration (TGA) to greenlight a breakthrough medication with the potential to slow the progression of Alzheimer’s disease. The Federal Drug Administration (FDA) recently approved humanised monoclonal antibody Lecanemab for use in patients with the neurodegenerative disease, in the wake of promising clinical trial outcomes. The medication, marketed as…

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Team VIVA! was dressed to impress at the annual PRIA Golden Target Awards (GTAs) held at the Sofitel Darling Harbour, Sydney, last night (Thursday, December 1, 2022).  A show-stopping 146 finalists representing 35 categories assembled for Australia’s longest-running, and most prestigious public relations and communications awards that both celebrate, and recognise, individuals, agencies and campaigns demonstrating strategic…

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