Posts by Team VIVA!
Can artificial intelligence replace the cancer physician?
You know you are well and truly in the 21st century when computers are outperforming doctors on predicting how best to treat cancer patients. The Independent (online) reports that scientists recently constructed mathematical formulas that were better able to forecast how cancer sufferers would respond to treatment. Dr Cary Oberije of Maastricht University Medical Hospital…
Read MoreGHPR founder awarded high accolades
VIVA! Communications is proud to be the only Australian representative company in the largest global network of independent healthcare communication agencies. Today we’re especially proud, because it’s been announced that John J. Seng, founder of GHPR and a true stalwart of the PR profession, will be honoured with the 2013 Frank J. Weaver Lifetime Achievement…
Read MoreIs the vaccination message getting through?
New research just published in the MJA has shown low rates of influenza vaccination uptake among pregnant women and that healthcare professional advice is crucial in influencing women to have the vaccine. The University of Sydney study of 815 pregnant women in three NSW hospitals, revealed uptake of the vaccine was just 27 per cent,…
Read MoreUpcoming events
Digital Pharma Seminar, Melbourne This week, Team VIVA! is once again co-hosting the 2013 Digital Pharma Seminar, in association with Princeton Digital, this time in Melbourne. The seminar welcomes delegates from health and pharmaceutical backgrounds, all with an interest in the current and emerging opportunities in digital and social media communication for the pharmaceutical industry.…
Read MoreLaunching VIVA! Digital
There’s no denying that digital communications have become a huge part of our daily lives. From mobile apps to Facebook, from infographics toonline tutorials, the ways in which we interact and learn have certainly changed in recent years. VIVA! Communications has been offering digital communication solutions to our clients for the past decade, and we…
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