Posts by Team VIVA!
Guild tackles PBS price battle head-on
With the country in the midst of (or trying to avoid) election fever, it feels as though Australians are being asked to throw their support behind one party or another. But despite the promises being made by the country’s political parties, big and small, there’s another battle for consumer support taking place in Australian pharmacies.…
Read MoreGetting thrown into the deep end, hoping to swim!
Getting thrown into the deep end, hoping to swim! My first two weeks at VIVA! have shown me some of the specialist skills required to operate in health + wellness public relations. I was thrown into the deep end as my previous communications internships were in consumer-driven environments. By the end of my first day…
Read MoreGLOBALHealthPR boosts Twitter presence
GLOBALHealthPR partners love to actively participate, and contribute to, social media chatter. So, it’s no surprise that we have come together to run a dedicated @GLOBALHealthPR Twitter page. GHPR’s global presence We are now tweeting daily on relevant pharmaceutical, healthcare and science developments. Feel free to take a moment to follow the @GLOBALHealthPR…
Read MoreMummy blogs best
Forget about journalists, it’s bloggers that PR companies need to cultivate nowadays. As mentioned in past VIVA! blogs, journalists – especially health journalists – as we know them are a dying breed with the shrinking newsroom. This has helped pave the way for the rise of the ‘blogger’. Bloggers are not a particularly new phenomenon. The…
Read MoreWill health get a guernsey in the 2013 election?
Health will likely be buried amid the hot button 2013 federal election topics of asylum seekers, carbon tax and the economy, but that has not stopped our peak health and medical bodies stating their arguments for how health should be managed under any incoming government. Issues ranging from PBS drug listings to chronic disease care,…
Read More