Happy New Year!

After celebrating the Christmas period with family and friends, Team VIVA! hasn’t wasted any time getting back into the swing of things for 2014. Having spent the holidays soaking up vitamin D, our batteries are now positively recharged in preparation for tackling this year. A new year brings new energy and the opportunity to start…

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The disheartening state of our nation’s health

When reflecting on our nation, one tends to recall the poem I love a sunburnt country, penned by Australian author, Dorothea Mackellar in 1904. In her poem Mackeller describes our majestic, sun-drenched country as “a land of sweeping plains, of ragged mountain ranges, of droughts and flooding rains.” She paints an idealised portrait of Australia…

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Celebrating health with Heart Research Australia

Confused about heart health? Want to learn more about the latest breakthroughs in heart research? Heart Research Australia invites you to a morning focused on heart health. Hosted by TV personality, Chris Russell and featuring presentations from our leading researchers and cardiologists, this is your opportunity to learn more about advances in the prevention and…

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More commendations for Team VIVA!

VIVA! clinches two awards at the 2013 PRIA Golden Target Awards. This week marked another exciting week for Team VIVA! We clinched two ‘Commended’ awards in the highly coveted national Public Relations Institute of Australia (PRIA) Golden Target Awards held during the National Conference from November 17-19, 2013 at the Adelaide Convention Centre, South Australia.…

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Healthcare marketers to benefit from new industry guidelines on social media use

New guidelines intended to increase confidence in connecting brands and health information with social media audiences The Australian Self Medication Industry (ASMI) will launch new industry social media guidelines at its annual conference in Sydney today, to help guide non-­- prescription healthcare marketers to continue to engage with audiences in the new media in a…

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