Posts by Team VIVA!
RACGP recommends GPs & pharmacists steer clear of homeopathic medicine based on lack of evidence – June 11, 2015
The Royal Australian College of General Practitioners (RACGP) has released its position statement on homeopathy, formally recommending that GPs stop prescribing homeopathic remedies, and advising pharmacists to not sell, or recommend, homeopathic products for use. In its position statement, the RACGP made four recommendations regarding the use of homeopathic remedies stating, “In light of strong…
Read MoreBirthday season at VIVA!
For most people around the world, the modern tradition of birthday celebrations involves a party with family and friends, gifts, cards and blowing candles out on a cake while everyone sings “Happy Birthday!” to you. But why? Have you ever thought where the custom of celebrating birthdays comes from? Although the exact origin hasn’t been formally…
Read MoreImmunise Australia Budget package designed to keep kids vaccinations up-to-date – June 9, 2015
The Federal Government’s $26 million Immunise Australia Budget package aims to ensure busy parents in local areas keep their children’s vaccinations up to date and to dispel immunisation myths. Local immunisation providers, such as GPs, will be given an incentive to identify children in their practice who are overdue for vaccinations to ensure their immunisations…
Read MoreAustralians returning & disposing 600 tonnes of unwanted medicines each year – June 5, 2015
A study published in Australian Prescriber on June 1, 2015 has found more than $2 million of public money is wasted each year with the return of more than 600 tonnes of medicines, many of which are still within their expiry dates, through the National Return and Disposal of Unwanted Medicines Program, since its inception…
Read MoreRedefining market access success with Reimbursography – June 5, 2015
There’s no better feeling when running a strategic health + wellness communications agency than to identify a need, and be able to deliver a solution. We get to do that today with the introduction of Reimbursography – a strategic communications programme that leverages country-specific access insights to shape the value context for reimbursement success. Reimbursography…
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