GHMC healthcare network expands into South Korea, strengthening APAC footprint
July 16, 2025
Global Health Marketing & Communications (GHMC), which VIVA! Communications represents exclusively in Australia, today announced the addition of South Korean agency, PR Bom, to its global network.
The agency is set to strengthen the footprint of GHMC – the largest & most robust partnership of independent healthcare agencies worldwide – in the Asia-Pacific region & enhance our capabilities in one of the world’s most tightly regulated & strategically important healthcare markets.
Founded in 2015, PR Bom is a healthcare-focused communications agency that delivers practical, effective solutions by combining extensive regulatory expertise with a client-centric approach. Operating within South Korea’s complex healthcare environment, involving a universal national health insurance system, a ban on direct-to-consumer (DTC) advertising, & a layered reimbursement framework, PR Bom has earned a strong reputation for its strategic communications & consistent results.
“PR Bom is an exciting & highly relevant addition to the GHMC network, offering unparalleled insight into South Korea’s unique healthcare communications landscape.
“Their proven expertise & innovative approach will bring tremendous value to our clients operating in, or entering the Korean market,” said GHMC Managing Director, Claire Eldridge.
As GHMC’s exclusive partner in South Korea, PR Bom brings expertise in corporate & brand communications, crisis & issues management, & digital engagement for pharmaceutical, biotech, & medical device clients. The agency also creates multimedia content for platforms like YouTube, addressing the growing need for digital storytelling.
“We are honored to join the GHMC network as the exclusive partner representing South Korea. This partnership marks a meaningful step in expanding our business across Asia & globally,” said PR Bom CEO, Eunjeong Jeon.
“Through this collaboration, we aim to offer a broader range of healthcare marketing & communications services, while also providing more strategic solutions to support Korean companies seeking to enter international markets.”
PR Bom joins a network of more than 700 healthcare communications professionals in 60+ countries, committed to delivering dynamic, health-driven experiences through insight-led strategies & collaborative execution.
PR Bom joins Asia-Pacific GHMC agencies in Australia (VIVA! Communications), Singapore (Spurwing), India (MediaMedic) & Taiwan (Elite PR), strengthening regional communications collaboration in healthcare & medical technology communications. “We are delighted to welcome PR Bom to our GHMC network, to effectively expand our capabilities & footprint in APAC.
“Our GHMC network will benefit substantially from their expertise in healthcare digital PR, design & video, Corporate Social Responsibility (CSR), & public affairs,” said VIVA! Communications Managing Director & Co-Owner, Paul Jans, Sydney.
“We look forward to championing health & wellness with PR Bom throughout APAC.”
For more information, head to GHMCNetwork.com or follow us on LinkedIn.