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Global economic crisis, global health care crisis: global public relations opportunity
The global economic and health care crises are intrinsically linked, but there is an opportunity for one to have a positive impact on the other. Ken Rabin, PhD, proposes four new PR parameters. Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA!…
Read MoreSpreading the Aussie Christmas cheer abroad
Santa surfing behind Rudolf the red-nosed kangaroo might seem perfectly normal to us at VIVA! HQ but it was something of a treat for our friends in Washington, DC. VIVA! was delighted to receive a Christmas email from our GLOBALHealthPR partners, Spectrum PR. Spectrum founder and president, John Seng, and his daughter, Victoria, spotted the…
Read More3 key takeaways from DigiPharm Sydney – DAY ONE
As the first day of the inaugural Digital Pharma Marketing Australia 2011 conference draws to a close, VIVA! presents our readers with a recap of presentation highlights and top tips for developing digital health campaigns. Panel members, Cathy Withers from iNova Pharmaceuticals, Maria McManus from Roche Pharmaceuticals and Peter Stephenson from MSD Australia, discuss digital…
Read MoreDigiPharm 2011 series: Call quality is still King
VIVA! catches up with DigiPharm Australia 2011 speaker, Rob Dickerson, Sales & Marketing Director, Warner Chilcott / Invida Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the iPad, will not enhance sales results, says Asia-Pacific Sales & Marketing Director Rob Dickerson. With 20 years experience in the…
Read MoreGong Ride success – Congratulations to Nycomed’s Gabriel Georgy
Huge congratulations to Gabriel Georgy, Nycomed’s resident-cyclist and VIVA! client, who took on the 90km Gong Ride over the weekend for the eighth time, in support of people living with Multiple Sclerosis (MS). Despite an unfortunate flat tyre and a couple of snack breaks throughout the ride from Sydney to Wollongong, Gabriel still managed to…
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