Thank you to everyone who supported the 2012 Digital Pharma Seminar, hosted by Princeton Digital and VIVA! Communications, held in Sydney yesterday.
VIVA! coordinated the social media activities in the lead up to, and during the Seminar in Sydney, including producing real-time online updates and posting our exclusive speaker interviews.
Delegates from diverse backgrounds in health and pharmaceuticals heard from local and industry leaders, who shared their knowledge and relevant case studies in digital marketing.
If you missed it, here are some of the twitter highlights from the day. A special thanks to our GLOBALHealthPR partners who joined the conversation and shared #digipharma messages world-wide.
Don’t forget, there’s still time to register for the 2012 Digital Pharma Seminar in Melbourne next week, on Thursday, August 16.
[<a href=”http://storify.com/vivacomms/2012-digital-pharma-seminar-sydney” target=”_blank”>View the story “2012 Digital Pharma Seminar – Sydney” on Storify</a>]<br /> <h1>2012 Digital Pharma Seminar – Sydney</h1> <h2>Social media responses to Seminar held on Wednesday, August 8, 2012</h2> <p>Storified by VIVA! Communications · Wed, Aug 08 2012 17:19:19</p> <div>Only 1 more week till the 2012 Digital Pharma Seminar – currently we have over 60 registered guests. #digipharmaPrinceton Digital</div> <div>Join the 2012 Digital Pharma Seminar! http://ow.ly/cHRvK #DigiPharmaVIVA! Communications</div> <div>We have now passed 20 attendees for the Melbourne #digipharma seminar held by @princetonagency & @vivacommsBrett Stirling Bond</div> <div>We will be tweeting live from the #digipharma conference this Wednesday.Princeton Digital</div> <div>@princetonagency looking forward to the 2012 Digital Pharma Seminar on Wednesday. The Speaker line up is fantastic #digipharmaKierin Ryan</div> <div>MT @mrkryan73: looking forward to the 2012 Digital Pharma Seminar on Wednesday. Speaker line up is fantastic #digipharmaVIVA! Communications</div> <div>Good morning tweeps! One day to go ’til the Sydney session of the 2012 Digital Pharma Seminar – follow the conversation #digipharmaVIVA! Communications</div> <div>Good morning tweeps! One day to go ’til the Sydney session of the 2012 Digital Pharma Seminar – follow the conversation #digipharmaPrinceton Digital</div> <div>Interesting topic @vivacomms @jennibeattie Looking fwd to Jenni session tomorrow @ #digipharmaPaul Jans</div> <div>We’re launching the Digital Pharma Seminar series this week with @vivacomms ! Check out the agenda here http://ow.ly/cKMaY #digipharmaPrinceton Digital</div> <div>@vivacomms I’m looking forward to the event #digipharmaPaul Jans</div> <div>Over the next 2 weeks, @vivacomms will b bringing our followers a special edition Digital Pharma Seminar series. Stay tuned! #digipharmaVIVA! Communications</div> <div>RT @pauljans68: @vivacomms I’m looking forward to the event #digipharmaVIVA! Communications</div> <div>RT @pauljans68: Interesting topic @jennibeattie Looking fwd to Jenni session tomorrow @ #digipharmaVIVA! Communications</div> <div>RT @pauljans68: Interesting topic @jennibeattie Looking fwd to Jenni session tomorrow @ #digipharmaPrinceton Digital</div> <div>Best Wishes RT @pauljans68: @vivacomms I’m looking forward to the event #digipharmaDinesh Chindarkar</div> <div>RT @vivacomms: Good morning tweeps! 1day to go ’til the Sydney session of 2012 Digital Pharma Seminar – follow the conversation #digipharmaMediaMedic Commn</div> <div>Still time to register for the 2012 Digital Pharma Seminar – Syd + Melb – find out how http://ow.ly/cMBoy #digipharmaVIVA! Communications</div> <div>Still time to register for the 2012 Digital Pharma Seminar – Syd + Melb – find out how http://ow.ly/cKMNV #digipharmaPrinceton Digital</div> <div>Team VIVA! catches up with pharma e-marketing specialist, @mattmartin65 on eDetailing http://ow.ly/cMNYz #digipharma cc @princetonagencyVIVA! Communications</div> <div>Digital in the wild: a GP’s perspective on digital technology http://ow.ly/cMTGd #digipharmaPrinceton Digital</div> <div>How r AUS Drs using digital media 2 engage with patients? Dr @edwinkruys discusses with VIVA! http://ow.ly/cMTJF #digipharma #hcsmanzVIVA! Communications</div> <div>Check out this interview with IMS Health’s engagement manager, Cathy Withers – speaker at this year’s #digipharma http://ow.ly/cMUrrVIVA! Communications</div> <div>Check out this interview with IMS Health’s engagement manager, Cathy Withers – speaker at this year’s #digipharma http://ow.ly/cMUi7Princeton Digital</div> <div>Team VIVA! is excited about tomorrow’s Sydney Digital Pharma Seminar – live updates all day with @princetonagency #digipharmaVIVA! Communications</div> <div>RT @vivacomms: Team VIVA! is excited about tomorrow’s Sydney Digital Pharma Seminar – live updates all day with @princetonagency #digipharmaMediaMedic Commn</div> <div>RT @vivacomms: Team VIVA! is excited about tomorrow’s Sydney Digital Pharma Seminar – live updates all day with @princetonagency #digipharmaParadigma PEL </div> <div>Digital pharma seminar http://lnkd.in/y7eMQP@vivacomms. #digipharmaJohn Seng</div> <div>RT @vivacomms: How r AUS Drs using digital media 2 engage with patients? Dr @edwinkruys discusses with VIVA! http://ow.ly/cMTJF #digipharma #hcsmanzEdwin Kruys</div> <div>RT @vivacomms: Team VIVA! is excited about tomorrow’s Sydney Digital Pharma Seminar – live updates all day with @princetonagency #digipharmaSpectrumScience</div> <div>@vivacomms good luck with the seminar! #digipharmaSpectrumScience</div> <div>How pharma can leverage digital http://j.mp/QAzsRW @vivacomms. #digipharmaParadigma PEL </div> <div>@Alex__Butler speaking at #digipharma – this should be interesting #pharmaDinesh Chindarkar</div> <div>Veryy interesting RT @paradigmapel: How pharma can leverage digital http://t.co/NVWOhmaF @vivacomms. #digipharmaMediaMedic Commn</div> <div>Veryy interesting RT @paradigmapel: How pharma can leverage digital http://goo.gl/Fimtp @vivacomms. #digipharmaMediaMedic Commn</div> <div>Thanks, I am looking forward to it :-)RT @dinchin1: @Alex__Butler speaking at #digipharma – this should be interesting #pharmaAlex Butler</div> <div>#digipharma Princeton’s 2012 Digital Pharma Seminar starting in 35 minutes.Princeton Digital</div> <div>Interesting day ahead RT @ParadigmaPel: How pharma can leverage digital http://j.mp/QAzsRW @vivacomms. #digipharmaGavin Heaton</div> <div>RT @vivacomms: How r AUS Drs using digital media 2 engage with patients? Dr @edwinkruys discusses with VIVA! http://ow.ly/cMTJF #digipharma #hcsmanzPanaceum Group</div> <div>RT @MMCommn: Veryy interesting RT @paradigmapel: How pharma can leverage digital http://goo.gl/Fimtp @vivacomms. #digipharmaVIVA! Communications</div> <div>Thank You! 15 minutes till lift off! @SpectrumScience: @vivacomms good luck with the seminar! #digipharmaVIVA! Communications</div> <div>@servantofchaos looking forward to your presentation! Cc @princetonagency #digipharmaVIVA! Communications</div> <div>So many people in the Pharma Industry I don’t know! #digipharmaRichard Clement</div> <div>RT @vivacomms: @servantofchaos looking forward to your presentation! Cc @princetonagency #digipharmaPrinceton Digital</div> <div>Less than 10min until our first #digipharma presentation – follow @princetonagency & @vivacomms for real- time updates on digital marketing!Princeton Digital</div> <div>RT @princetonagency: Less than 10min until our first #digipharma presentation – follow @princetonagency & @vivacomms for real- time updates on digital marketing!VIVA! Communications</div> <div>#digipharmaANTIDOTE Marketing</div> <div>And we’re off! Princeton’s Gavin Walsh welcomes our #digipharma delegates http://ow.ly/i/PEoHVIVA! Communications</div> <div>RT @rtsclement: So many people in the Pharma Industry I don’t know! #digipharmaPrinceton Digital</div> <div>Wow… Over 60 people the Digipharma meeting in Sydney today. Looking forward to meeting new digital mindsANTIDOTE Marketing</div> <div>RT @vivacomms: And we’re off! Princeton’s Gavin Walsh welcomes our #digipharma delegates http://ow.ly/i/PEoHPrinceton Digital</div> <div>RT @rtsclement: So many people in the Pharma Industry I don’t know! #digipharmaVIVA! Communications</div> <div>RT @Alex__Butler: Thanks, I am looking forward to it :-)RT @dinchin1: @Alex__Butler speaking at #digipharma – this should be interesting #pharmaVIVA! Communications</div> <div>Bring good digital staff in house and digital IS very cost effective #digipharmaRichard Clement</div> <div>Likewise! Great time to meet new like-minded (digital) people RT @rtsclement: So many people in pharma Industry I don’t know! #digipharmaMahsa</div> <div>Half the people in this room are too young to remember Doogie. I must be getting old! #digipharmaRichard Clement</div> <div>Cathy Withers explains how pharma can a leverage digital #DigiPharmaVIVA! Communications</div> <div>Young doctors envisage greater integration of technology – Cathy Withers #DigiPharmaVIVA! Communications</div> <div>Will the slides be available after the event? #digipharmaRichard Clement</div> <div>Doctors want collaboration and support over selling, says Cathy Withers #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: Doctors want collaboration and support over selling, says Cathy Withers #DigiPharmaGavin Heaton</div> <div>Everyone remembers Doogie RT: @rtsclement: Half the people in this room are too young to remember Doogie. #digipharmaKristine Snell</div> <div>Interesting start to the #digipharma conference. Can we get slides after the meeting? @princetonagency @vivacommsNick</div> <div>Cathy Withers says don’t be afraid to make mistakes, but learn from them! #DigiPharmaVIVA! Communications</div> <div>@scubanick we’re developing a seminar highlights bulletin featuring our speakers & panellists post-event – details to come! #digipharmaVIVA! Communications</div> <div>Thanks Cathy – you reinforced the point I have been making for years. I think the penny dropped at last! #DigiPharmaRichard Clement</div> <div>Study Finds 31% of Doctors Shun Medicaid http://on.wsj.com/NY9tV0 via @WSJ #digipharmajr schmitt</div> <div>RT @rtsclement: Thanks Cathy – you reinforced the point I have been making for years. I think the penny dropped at last! #DigiPharmaVIVA! Communications</div> <div>RT @rtsclement: Thanks Cathy – you reinforced the point I have been making for years. I think the penny dropped at last! #DigiPharmaPrinceton Digital</div> <div>@Alex__Butler from @the_social _moon discusses game changers at #DigiPharma now!VIVA! Communications</div> <div>According to all @Alex__Butler social media doesn’t exist anymore #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: According to all @Alex__Butler social media doesn’t exist anymore #DigiPharmaMahsa</div> <div>RT @vivacomms: @Alex__Butler from @the_social _moon discusses game changers at #DigiPharma now!”Abbey Flanagan</div> <div>RT @vivacomms: According to all @Alex__Butler social media doesn’t exist anymore #DigiPharmaANTIDOTE Marketing</div> <div>4 types of sharing – personal, community, public, culture – according to european digital expert @Alex__Butler #digipharmaVIVA! Communications</div> <div>@vivacomms @alex__butler interesting point on Internet usage groups; personal, community,public,civic. #digipharmaPaul Jans</div> <div>This is why we branded our website as ERIK the eRep since the beginning #DigiPharmaRichard Clement</div> <div>#digipharma Alex Butler explains how social media can result in a collective understanding.Princeton Digital</div> <div>Good model re;Social media ladder of engagement @Alex__Butler @vivacomms #digipharmaPaul Jans</div> <div>Even the biggest internet users only look at 15 sites a month – how do you make yours one of them? @Alex__Butler #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: 4 types of sharing – personal, community, public, culture – according to european digital expert @Alex__Butler #digipharmaMahsa</div> <div>RT @vivacomms: Even the biggest internet users only look at 15 sites a month – how do you make yours one of them? @Alex__Butler #DigiPharmaMahsa</div> <div>RT @pauljans68: Good model re;Social media ladder of engagement @Alex__Butler @vivacomms #digipharmaVIVA! Communications</div> <div>Doctors want help at the point of care when prescribing a medicine. Bingo!! #DigiPharmaRichard Clement</div> <div>Use twitter to track levels of disease activity and community concern @Alex__Butler #DigiPharmaVIVA! Communications</div> <div>RT @rtsclement: Doctors want help at the point of care when prescribing a medicine. Bingo!! #DigiPharmaVIVA! Communications</div> <div>RT @rtsclement: Doctors want help at the point of care when prescribing a medicine. Bingo!! #DigiPharmaPrinceton Digital</div> <div>Alex Butler said at the Digipharma event that 80% of drs want digital information to assist prescribing at the point of care.ANTIDOTE Marketing</div> <div>RT @ANTIDOTETWEET: Alex Butler said at the Digipharma event that 80% of drs want digital information to assist prescribing at the point of care.VIVA! Communications</div> <div>RT @ANTIDOTETWEET: Alex Butler said at the Digipharma event that 80% of drs want digital information to assist prescribing at the point of care.Princeton Digital</div> <div>RT @ANTIDOTETWEET: Alex Butler said at #digipharma that 80% of drs want digital information to assist prescribing at the point of careVIVA! Communications</div> <div>Great content and appreciative audience thanks @Alex__Butler cc@vivacomms #digipharmaPaul Jans</div> <div>@jennibeattie takes the mike #DigiPharma we’re no longer patients, but health consumersVIVA! Communications</div> <div>Doctors are time poor and need mobile information @jennibeattie #DigiPharmaVIVA! Communications</div> <div>#DigiPharma Jenni Beattie says clinicians want access to information from mobile devicesPrinceton Digital</div> <div>Social needs integration: paid, earned, owned @jennibeattie #DigiPharmaVIVA! Communications</div> <div>MT“@ANTIDOTETWEET: Alex Butler 80% of drs want digi info to assist prescribing at the point of care.” #digipharma @vivacommsPaul Jans</div> <div>#DigiPharma social media laws are catching up. Facebook participation comes with responsibilities says Jenni BeattiePrinceton Digital</div> <div>You need to fish where the fish are – and the fish are on Facebook! #DigiPharmaRichard Clement</div> <div>RT @princetonagency: #DigiPharma social media laws are catching up. Facebook participation comes with responsibilities says Jenni BeattieVIVA! Communications</div> <div>RT @princetonagency: #DigiPharma social media laws are catching up. Facebook participation comes with responsibilities says Jenni BeattieGavin Heaton</div> <div>RT @rtsclement: You need to fish where the fish are – and the fish are on Facebook! #DigiPharmaANTIDOTE Marketing</div> <div>Not having a twitter account at your pharma is a mistake, says @jennibeattie #digipharmaVIVA! Communications</div> <div>Still gaps in patient centric communities @jennibeattie @vivacomms #digipharmaPaul Jans</div> <div>Already lots of good & bad SM case studies in pharma industry says @jennibeattie @vivacomms #digipharmaPaul Jans</div> <div>Better to build up in-house digital capacity – Jenni Beattie #DigiPharmaRichard Clement</div> <div>RT @pauljans68: Still gaps in patient centric communities @jennibeattie @vivacomms #digipharmaVIVA! Communications</div> <div>Find level of comfort being risk and customer benefit – Jenni Beattie #DigiPharmaRichard Clement</div> <div>Plan ahead but be in the moment when communicating on social media @jennibeattie #digipharmaVIVA! Communications</div> <div>Social media policies & training mandatory when commencing new SM campaign @jennibeattie @vivacomms #digipharmaPaul Jans</div> <div>Start following #hcsmanz #hcsm #Socpharm recommends @jennibeattie #digipharmaVIVA! Communications</div> <div>@jennibeattie Great presentation today – many thanks! #DigiPharmaRichard Clement</div> <div>Key point coming out – digital moves faster than medical/reg can keep up with. How do we manage that? #DigiPharmaRichard Clement</div> <div>RT @princetonagency: #DigiPharma social media laws are catching up. Facebook participation comes with responsibilities says Jenni BeattieMatty Soccio</div> <div>Use social media channels to your advantage with issues & crisis comms @jennibeattie #digipharmaVIVA! Communications</div> <div>Pharma market research 2.0 evolution says @jennibeattie @vivacomms #digipharmaPaul Jans</div> <div>RT @princetonagency: #DigiPharma social media laws are catching up. Facebook participation comes with responsibilities says Jenni BeattieToni Ragone McMahon</div> <div>Results on Aust HCP focused online survey @ANTIDOTETWEET to follow #digipharmaPaul Jans</div> <div>Up next is @ANTIDOTETWEET ‘s Dean Millington on mobile medics #digipharmaVIVA! Communications</div> <div>RT @pauljans68: Results on Aust HCP focused online survey @ANTIDOTETWEET to follow #digipharmaVIVA! Communications</div> <div>Specialists in Australia are iPhone junkies says @ANTIDOTETWEET #digipharmaVIVA! Communications</div> <div>60% of specialists surf the web on their mobile device daily @ANTIDOTETWEET #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: 60% of specialists surf the web on their mobile device daily @ANTIDOTETWEET #DigiPharmaPaul Jans</div> <div>Looks like my job security is pretty good for the foreseeable future! #DigiPharmaRichard Clement</div> <div>What apps are specialists using? Mobile Medics Survey reveals : prescribing information libraries #hcsmanz #digipharmaVIVA! Communications</div> <div>GP’s want medical calculators. Yeehaw!! #DigiPharmaRichard Clement</div> <div>#DigiPharma 48% of specialists would download a clinical abstract app if offered.Princeton Digital</div> <div>And what about GPs? What apps r they using? Medical calculators, according to mobile medic survey #hcsmanz #digipharma cc @ANTIDOTETWEETVIVA! Communications</div> <div>#DigiPharma Mobile Medics survey reveals over 95% of clinicians would offer a patient a relevant healthcare appPrinceton Digital</div> <div>RT @princetonagency: #DigiPharma Mobile Medics survey reveals over 95% of clinicians would offer a patient a relevant healthcare appPaul Jans</div> <div>#digipharma especially where it supports compliance.Malcolm Smith</div> <div>RT @princetonagency: #DigiPharma Mobile Medics survey reveals over 95% of clinicians would offer a patient a relevant healthcare appGavin Heaton</div> <div>Wish the boss was here – I might have ended up getting a Tonto! #DigiPharmaRichard Clement</div> <div>Just back from presenting, good crowd and great questions #DigiPharmajenni beattie</div> <div>RT @servantofchaos: Interesting day ahead RT @ParadigmaPel: How pharma can leverage digital http://j.mp/QAzsRW @vivacomms. #digipharmajenni beattie</div> <div>@Alex__Butler great presentation today well done ! #DigiPharmajenni beattie</div> <div>RT @vivacomms: Use twitter to track levels of disease activity and community concern @Alex__Butler #DigiPharmajenni beattie</div> <div>#digipharma Q&A with Dean Millington: what times are HCPs using apps? A. During hospital rounds, rarely in front of patientVIVA! Communications</div> <div>Q&A time NOW with digital health experts – if ur on twitter submit your Qs and we’ll address them at the Seminar #digipharma #hcsm #hcsmanzVIVA! Communications</div> <div>Looking fwd to seeing Medicines Australia Deborah Monk ppt. @vivacomms @princetonagency # digipharmaPaul Jans</div> <div>Cringe: #digiPharma tweets of presentation of fmr SM tweep for Oz #mhoz org. Like #BigPharma don’t have enough KOLs & comms… #hcsmanzJohn Alchin</div> <div>@hcsmanz you might be interested in #digipharma #hcsmanzjenni beattie</div> <div>RT @pauljans68: Looking fwd to seeing Medicines Australia Deborah Monk ppt. @vivacomms @princetonagency # digipharmaVIVA! Communications</div> <div>RT @vivacomms: Q&A time NOW with digital health experts – if ur on twitter submit your Qs and we’ll address them at the Seminar #digipharma #hcsm #hcsmanzjenni beattie</div> <div>Good reminder – Over 200 social media policies to learn from http://su.pr/24q6Lj ht @kcarruthers #DigiPharmaGavin Heaton</div> <div>#DigiPharma Deborah Monk (MA) says the rules are the same for digital media v print mediaPrinceton Digital</div> <div>RT @servantofchaos: Good reminder – Over 200 social media policies to learn from http://su.pr/24q6Lj ht @kcarruthers #DigiPharmaHenrik Blunck DK</div> <div>MA Code of conduct review completed hopefully by Jan 2013 ACCC approved – Edition 17. @vivacomms #digipharmaPaul Jans</div> <div>Medicines Aust says the rules are ‘no’ different bw traditional media & social media @vivacomms @princetonagency #digipharmaPaul Jans</div> <div>The Medicines Australia Code fundamentals apply in the same way to digital as traditional media programs #digipharmaVIVA! Communications</div> <div>RT @servantofchaos: Good reminder – Over 200 social media policies to learn from http://su.pr/24q6Lj ht @kcarruthers #DigiPharmajenni beattie</div> <div>RT @vivacomms: The Medicines Australia Code fundamentals apply in the same way to digital as traditional media programs #digipharmajenni beattie</div> <div>Remember the Code disclaimer when linking away from your site, says Deborah Monk #DigiPharmaVIVA! Communications</div> <div>RT @servantofchaos: Good reminder – Over 200 social media policies to learn from http://su.pr/24q6Lj ht @kcarruthers #DigiPharmaVIVA! Communications</div> <div>Freely available consumer content must only be informational & educational, NOT promotional #DigiPharmaVIVA! Communications</div> <div>New MA rules not too onerous – pretty easy if you base digital material from approved print! Breathing a sigh of relief! #DigiPharmaRichard Clement</div> <div>Edition 17 of the Code will include 3 social media principles: responsibility, policies & procedures, monitoring & reporting #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: Freely available consumer content must only be informational & educational, NOT promotional #DigiPharmajenni beattie</div> <div>RT @rtsclement: New MA rules not too onerous – pretty easy if you base digital material from approved print! Breathing a sigh of relief! #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: Edition 17 of the Code will include 3 social media principles: responsibility, policies & procedures, monitoring & reporting #DigiPharmajenni beattie</div> <div>@rtsclement @vivacomms not too onerous but are they specific enough? #digipharmaPaul Jans</div> <div>MedicineAustralia session details how pharma can use digital media in their campaigns – if in doubt of regulations, see MA Code #digipharmaVIVA! Communications</div> <div>Wow Medicines Aust iPhone/iPad app for the code of conduct congrats @princetonagency @vivacomms #digipharmaPaul Jans</div> <div>RT @jennibeattie: @hcsmanz you might be interested in #digipharma #hcsmanz#hcsmanz</div> <div>Time for Digital Dating at #DigiPharma !VIVA! Communications</div> <div>The 4As – How to Build Trust in Social Networks http://slidesha.re/MMCUF4 #digipharmaGavin Heaton</div> <div>Social media – how to listen -> http://slidesha.re/MMDnqQ #digipharmaGavin Heaton</div> <div>RT @servantofchaos: Social media – how to listen -> http://slidesha.re/MMDnqQ #digipharmaAlex Perez</div> <div>@vivacomms @pauljans68 Thanks for the live tweets at #digipharma – been some great learnings #hcsm #pharmaDinesh Chindarkar</div> <div>RT @dinchin1: @vivacomms @pauljans68 Thanks for the live tweets at #digipharma – been some great learnings #hcsm #pharmaVIVA! Communications</div> <div>And off we go for round two… #DigiPharmaRichard Clement</div> <div>Gavin Walsh kicks off the #digipharma afternoon http://instagr.am/p/ODVxmcjmQG/Gavin Heaton</div> <div>Up next @mattmartin65 explaining e-Detailing #DigiPharmaVIVA! Communications</div> <div>@dinchin1 glad you are finding the topics interesting @vivacomms #digipharmaPaul Jans</div> <div>RT @servantofchaos: Gavin Walsh kicks off the #digipharma afternoon http://instagr.am/p/ODVxmcjmQG/VIVA! Communications</div> <div>80% of the top 40 pharma companies have deployed iPads #digipharmaGavin Heaton</div> <div>Great subject e-detailing live now #digipharma @vivacomms @princetonagencyPaul Jans</div> <div>Big shift for #pharma is the use of devices like iPads instead if traditional sales brochures #digipharmaGavin Heaton</div> <div>@servantofchaos what is digipharma?Blue Lotus</div> <div>RT @servantofchaos: 80% of the top 40 pharma companies have deployed iPads #digipharmaVIVA! Communications</div> <div>RT @servantofchaos: Big shift for #pharma is the use of devices like iPads instead if traditional sales brochures #digipharmaVIVA! Communications</div> <div>Doctors have adopted Apple devices at 5x the rate of the Australian public #digipharma http://instagr.am/p/ODW2YKDmQt/Gavin Heaton</div> <div>Conference hosted by @princetonagency and @vivacomms RT @upulie: @servantofchaos what is #digipharma?Gavin Heaton</div> <div>Treat iPads like a sales brochure.Best to keep at hand to maintain interaction with a doctor, according to @mattmartin65 #DigiPharmaVIVA! Communications</div> <div>Great eDetailer overview by Matt Martin at Digipharma. iPad are the Pharma platform of choiceANTIDOTE Marketing</div> <div>RT @ANTIDOTETWEET: Great eDetailer overview by Matt Martin at Digipharma. iPad are the Pharma platform of choiceVIVA! Communications</div> <div>@ANTIDOTETWEET @vivacomms other Android options are available though. #digipharmaPaul Jans</div> <div>Great focus on innovative use of relevant content development #digipharmaGavin Heaton</div> <div>Just because you have an iPad at home doesn’t mean you can use one to sell #digipharmaGavin Heaton</div> <div>Thanks for some great new ideas Matt! #DigiPharmaRichard Clement</div> <div>@upulie also, our speakers are responding 2 twtr Q&As also in real-time – feel free 2 submit 🙂 use hashtag #digipharma – Team VIVA! ^MLVIVA! Communications</div> <div>Start planning your e-detail aid well in advance, training is crucial @mattmartin65 @vivacomms #digipharmaPaul Jans</div> <div>RT @pauljans68: Start planning your e-detail aid well in advance, training is crucial @mattmartin65 @vivacomms #digipharmaGavin Heaton</div> <div>RT @servantofchaos: 80% of the top 40 pharma companies have deployed iPads #digipharmaPaul Jans</div> <div>RT @servantofchaos: Just because you have an iPad at home doesn’t mean you can use one to sell #digipharmaAsh Donaldson</div> <div>@ChelseaHaynez Thanks for the follow! We’re tweeting in real time at #digipharma today – read more here http://ow.ly/1OplGaVIVA! Communications</div> <div>#DigiPharma Princeton’s own Brett Nelson-Bond discusses how to build a successful app.Princeton Digital</div> <div>Next up is @princetonagency ‘s own @stirlingbond on building apps #digipharmaVIVA! Communications</div> <div>When you are paving the road you’re not looking where it’s taking you #digipharma http://instagr.am/p/ODaLLEjmSo/Gavin Heaton</div> <div>RT @servantofchaos: When you are paving the road you’re not looking where it’s taking you #digipharma http://instagr.am/p/ODaLLEjmSo/VIVA! Communications</div> <div>Great to see focus on planning and user experience – esp in app development #digipharmaGavin Heaton</div> <div>RT @servantofchaos: Just because you have an iPad at home doesn’t mean you can use one to sell #digipharmaChad Udell</div> <div>@jennibeattie thanks for a very interesting presentation Jenni. I’d love a copy of your slides if possible. #digipharmaNick</div> <div>twitter audience q/ have you created an app in your work? Either as a Developer or marketer? … #digipharmaVIVA! Communications</div> <div>RT @servantofchaos: 80% of the top 40 pharma companies have deployed iPads #digipharmaChad Udell</div> <div>Brett Nelson-Bond taking us thru Building an App at Digipharma. He removes the fear of getting started and sets clear foundationsANTIDOTE Marketing</div> <div>What benefit does your app provide users? Biggest question when building an app @stirlingbond #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: What benefit does your app provide users? Biggest question when building an app @stirlingbond #DigiPharmaGavin Heaton</div> <div>Future proofing your app across platforms is becoming easier, according to @stirlingbond #DigiPharmaVIVA! Communications</div> <div>Cute! The nine steps of developing an app by @princetonagency #digipharma http://instagr.am/p/ODa-pHjmTX/Gavin Heaton</div> <div>9 steps to building an app important but be sure to plan & consider end user experience #digipharma @vivacommsPaul Jans</div> <div>RT @servantofchaos: Great to see focus on planning and user experience – esp in app development #digipharmaRitesh Patel</div> <div>If you build it, they might come says @stirlingbond #digipharmaGavin Heaton</div> <div>9 steps2building an app: brief, estimate, functionality spectrum, copy, design, digital artwork, development, testing&deployment #DigiPharmaVIVA! Communications</div> <div>RT @servantofchaos: Cute! The nine steps of developing an app by @princetonagency #digipharma http://instagr.am/p/ODa-pHjmTX/VIVA! Communications</div> <div>Brett – I want that ‘Pick Me’ birdy for my Twitter pic – very cute 😉 #DigiPharmaRichard Clement</div> <div>@mattmartin65 tells us healthcare professionals have adopted iOS technology 5 times faster than the general public @ the #digipharma meetingNick</div> <div>RT @vivacomms: Future proofing your app across platforms is becoming easier, according to @stirlingbond #DigiPharmaMediaMedic Commn</div> <div>RT @servantofchaos: Cute! The nine steps of developing an app by @princetonagency #digipharma http://instagr.am/p/ODa-pHjmTX/Enrique Serrano</div> <div>RT @servantofchaos: Los nueve pasos de desarrollar una app por @princetonagency #digipharma http://bit.ly/MN3OwEEnrique Serrano</div> <div>@eserrano_com gracias por el retweet #digipharma – mas informacion en nuestro sitio http://ow.ly/1OplGaVIVA! Communications</div> <div>@edwinkruys streaming live from WA now at #DigiPharmaVIVA! Communications</div> <div>Nice! Digital in the wild – live presentation from Geraldton WA #digipharma http://instagr.am/p/ODdQQfjmUp/Gavin Heaton</div> <div>POV: the #nbnco rollout is going to transform the way we think about #ehealth #digipharmaGavin Heaton</div> <div>Connecting with Dr Kruys live presentation from Geraldton WA @vivacomms #digipharmaPaul Jans</div> <div>Australian health practitioners adoption of social media #digipharma http://instagr.am/p/ODdr9JjmU4/Gavin Heaton</div> <div>Patients first port of call for information is the web, according to @edwinkruys #DigiPharma even more reason for GPs to go digitalVIVA! Communications</div> <div>Three benefits of social media in healthcare – learning, educating and marketing says @edwinkruys #digipharmaGavin Heaton</div> <div>3 benefits of social media in health care: learning, educating & marketing, says @edwinkruys #DigiPharma #hcsmanz cc @hcsmanzVIVA! Communications</div> <div>Love the dengue fever vaccinations blog post @edwinkruys @vivacomms #digipharmaPaul Jans</div> <div>Be prepared for negative feedback on social media. Respond promptly, listen, explain & don’t argue. @edwinkruys #DigiPharmaVIVA! Communications</div> <div>Four tips for dealing with negative feedback from @edwinkruys #digipharma http://instagr.am/p/ODeQhPDmVN/Gavin Heaton</div> <div>Ever received negative feedback on your Facebook fan page? How did you respond? #digipharmaVIVA! Communications</div> <div>RT @jennibeattie: Just back from presenting, good crowd and great questions #DigiPharmaPOINTOFVIEW II</div> <div>Wonder who is the Foursquare mayor of Dr @edwinkruy’s medical practice! #digipharmaGavin Heaton</div> <div>Any Drs out there embracing telehealth? What are your pros and cons? Live Q&A with Dr @edwinkruys via twitter #digipharma #hcsm #hcsmanzVIVA! Communications</div> <div>POV: some nice roi right there on the use of tablet devices #digipharma http://instagr.am/p/ODe-_fjmVh/Gavin Heaton</div> <div>Dr Edwin Kruys – leaving the Pharma Industry for dead in digital space!! #DigiPharmaRichard Clement</div> <div>RT @rtsclement: Dr Edwin Kruys – leaving the Pharma Industry for dead in digital space!! #DigiPharmaGavin Heaton</div> <div>RT @rtsclement: Dr Edwin Kruys – leaving the Pharma Industry for dead in digital space!! #DigiPharmaGrumpy One.</div> <div>Great insight for healthcare managers – it takes us 10 mins a day says @edwinkruys #digipharmaGavin Heaton</div> <div>You can do a lot with Open Source tools such as WordPress at little or no cost #DigiPharmaRichard Clement</div> <div>RT @servantofchaos: Great insight for healthcare managers – it takes us 10 mins a day says @edwinkruys #digipharmaVIVA! Communications</div> <div>On to building a digital roadmap with @servantofchaos #DigiPharmaVIVA! Communications</div> <div>Building a digital roadmap @servantofchaos @vivacomms #digipharmaPaul Jans</div> <div>2011 was a turning point for social media – everyone seemed to ‘get it’, according to @servantofchaos #DigiPharma Do you agree?VIVA! Communications</div> <div>Is 2012 the year of SM integration? Or not? @servantofchaos @vivacomms #digipharmaPaul Jans</div> <div>RT @servantofchaos: Just because you have an iPad at home doesn’t mean you can use one to sell #digipharmaBrett Wilson</div> <div>”When it’s digital, it’s measurable” @servantofchaos #DigiPharmaVIVA! Communications</div> <div>#DigiPharma Gavin Heaton explains social media is not just about sales. For instance, it may help with HRPrinceton Digital</div> <div>Social media is not just sales and marketing, it can be HR, comms, services… @servantofchaos #DigiPharmaVIVA! Communications</div> <div>”we need to engage with HCPs and patients earlier” @servantofchaos #DigiPharmaVIVA! Communications</div> <div>4x’be’s be found,known,trusted & successful @servantofchaos @vivacomms #digipharmaPaul Jans</div> <div>The 4 BEs of social media – BE found, BE known, BE trusted and BE successful – according to @servantofchaos #DigiPharmaVIVA! Communications</div> <div>”share the message and own the destination” @servantofchaos #DigiPharmaVIVA! Communications</div> <div>Building a digital roadmap: Map audience presence, seed, cultivate conversations harvest for impact @servantofchaos #DigiPharmaVIVA! Communications</div> <div>Gavin Heaton outlines the steps to build a Digital Roadmap. Great starting point before going social @servantofchaos #DigiPharmaANTIDOTE Marketing</div> <div>People don’t care about your strategy – that just want a seamless experience, says @servantofchaos #DigiPharmaVIVA! Communications</div> <div>To be successful we need to take the in-real-life aspect into account – great advice from @servantofchaos #DigiPharmaVIVA! Communications</div> <div>@servantofchaos is providing great social media insights – It’s not one-to-many, it’s one-FOR-many #DigiPharmaVIVA! Communications</div> <div>great explanation of gamification from @rtsclement #digipharmaGavin Heaton</div> <div>Great ppt @servantofchaos I did see some big blue terminology contained within ie, ecosystems etc @vivacomms #digipharma @Paul Jans</div> <div>@pauljans68 I presume the presentations will be made available #digipharmaGavin Heaton</div> <div>Great start to the panel @rtsclement @vivacomms #digipharmaPaul Jans</div> <div>#DigiPharma Richard Clement delivers an energetic presentation on the value of apps. Richard is no lightweight in the world of apps.Princeton Digital</div> <div>great explanation of gamification from @rtsclement #digipharmaVIVA! Communications</div> <div>The app made me do it … The fight is on for share of mobile screen #digipharma http://instagr.am/p/ODolrHjmZo/Gavin Heaton</div> <div>RT @princetonagency: #DigiPharma Richard Clement delivers an energetic presentation on the value of apps. Richard is no lightweight in the world of apps.VIVA! Communications</div> <div>You don’t need to develop an app from scratch – how can we make existing tools better? On the Panel @ANTIDOTETWEET at #DigiPharmaVIVA! Communications</div> <div>RT @vivacomms: You don’t need to develop an app from scratch – how can we make existing tools better? On the Panel @ANTIDOTETWEET at #DigiPharmaGavin Heaton</div> <div>RT @vivacomms: @servantofchaos is providing great social media insights – It’s not one-to-many, it’s one-FOR-many #DigiPharmaNilofer Memon</div> <div>RT @servantofchaos: Four tips for dealing with negative feedback from @edwinkruys #digipharma http://instagr.am/p/ODeQhPDmVN/Edwin Kruys</div> <div>Apps are now cost of entry says the #digipharma panelGavin Heaton</div> <div>@EdwinKruys great presentation that we are still talking about! #digipharmaGavin Heaton</div> <div>That wraps up the Sydney 2012 Digital Pharma Seminar – tku to everyone who attended! Let’s keep the conversation going online #digipharmaVIVA! Communications</div> <div>RT @servantofchaos: The fight is on for share of doctors mobile screen #digipharma http://instagr.am/p/ODolrHjmZo/Zdravko Mauko</div> <div>RT @rtsclement: Dr Edwin Kruys – leaving the Pharma Industry for dead in digital space!! #DigiPharmajenni beattie</div> <div>RT @servantofchaos: 80% of the top 40 pharma companies have deployed iPads #digipharmajenni beattie</div> <div>@servantofchaos thanks Gavin, glad you enjoyed it. It was great to talk to Sydney. Loved you live tweets. #digipharmaEdwin Kruys</div> <div>“@servantofchaos: 80% of the top 40 pharma companies have deployed iPads #digipharma” @88andreJean Nehme</div> <div>Haha love it! 🙂 RT @jennibeattie: RT @rtsclement: Dr Edwin Kruys – leaving the Pharma Industry for dead in digital space!! #DigiPharmaEdwin Kruys</div> <div>Thanks to @princetonagency, sponsors and presenters for a fantastic day. Had an absolute ball. #DigiPharmaRichard Clement</div> <div>“@servantofchaos: POV: the #nbnco rollout is going to transform the way we think about #ehealth #digipharma”.. I disagree sorry.Dez Blanchfield</div> <div>Looking forward to reviewing transcript from #digipharma & reading highlights on @vivacomms blog http://ow.ly/cOLKf #hcsm ^GDAurora</div> <div>@rtsclement Great presentation Richard. I have received excellent feedback on your energetic and informative style #DigiPharma . Thank youPrinceton Digital</div> <div>MT @vivacomms RT @servantofchaos: Good reminder – Over 200 sm policies to learn from http://su.pr/24q6Lj ht @kcarruthers #DigiPharma ^GDAurora</div> <div>@princetonagency Thx. Give me a microphone and an audience and the sales trainer makes an appearance… Often surprises people! #DigiPharmaRichard Clement</div> <div>RT @vivacomms: The 4 BEs of social media – BE found, BE known, BE trusted and BE successful – according to @servantofchaos #DigiPharmaPriti Mohile</div> <div>RT @vivacomms: 3 benefits of social media in health care: learning, educating & marketing, says @EdwinKruys #DigiPharma #hcsmanz cc…Priti Mohile</div> <div>RT @priti959: RT @vivacomms: 3 benefits of social media in health care: learning, educating & marketing, says @EdwinKruys #DigiPharma…Nilofer Memon</div> <div>RT @servantofchaos: 80% of the top 40 pharma companies have deployed iPads #digipharmaMicheBella</div> <div>RT @servantofchaos: Big shift for #pharma is the use of devices like iPads instead if traditional sales brochures #digipharmaMicheBella</div> <div>RT @aurorahealthpr: Looking forward to reviewing transcript from #digipharma & reading highlights on @vivacomms blog http://ow.ly/cOLKf #hcsm ^GDParadigma PEL </div> <div>Thanks for invite to take part 🙂 RT: @pauljans68: Great content and appreciative audience thanks @Alex__Butler cc@vivacomms #digipharmaAlex Butler</div> <div>80% of the top 40 pharma companies have deployed iPads #digipharma via @servantofchaos cc: @jennibeattieHealth Tech Insights</div> <div>RT @vivacomms: 3 benefits of social media in health care: learning, educating & marketing, says @EdwinKruys #DigiPharma #hcsmanz cc…Websites For Doctors</div> <div>@htinsights thank you for sharing #digipharma news – more info at http://ow.ly/cQ7c0VIVA! Communications</div> <div>Hi @servantofchaos do you have a link to the #digipharma conference you were tweeting from? Curious to know more about it.Genevieve Murphy</div> <div>@genevievemurphy yes – here’s the link or chat to @vivacomms or @princetonagency http://digitalpharma.eventbrite.com.au/ #digipharmaGavin Heaton</div>
[View the story “2012 Digital Pharma Seminar – Sydney” on Storify ] More in this 2012 Digital Pharma Seminar series:
How pharma can leverage digital
Digital in the wild: a GP’s perspective on digital technology
Using digital technology in sales detailing
It’s about fishing where the fish are: what pharma should be doing with social media
2012 Digital Pharma Seminar overview
