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Highlights from day 2 – Digital Pharma Marketing Australia Conference

Published on November 29, 2011 By viva

Sanofi’s Will Collie says digital is not the strategy – strategy is to apply digital to your marketing mix Sanofi product manager Andrew Moore opened day two of the Digital Pharma conference with a case study on how pharmaceutical marketers are looking towards social networks for insight. Andrew rebuked popular myths and phobias surrounding social [...]

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DigiPharm 2011 special series: digital agency vs professional health communications

Published on November 28, 2011 By viva

VIVA! catches up with DigiPharm Australia 2011 speaker, Will Collie, Senior Manager of External Affairs, Sanofi Australia & New Zealand The whole premise of social media is about engaging people and promoting two-way dialogue, which is what PR and communications professionals have been doing well for years, says Sanofi Australia & New Zealand’s Will Collie. [...]

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