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Highlights from day 2 – Digital Pharma Marketing Australia Conference

Published on November 29, 2011 By viva

Sanofi’s Will Collie says digital is not the strategy – strategy is to apply digital to your marketing mix Sanofi product manager Andrew Moore opened day two of the Digital Pharma conference with a case study on how pharmaceutical marketers are looking towards social networks for insight. Andrew rebuked popular myths and phobias surrounding social [...]

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Call quality, not quantity, key to pharmaceutical sales

Published on June 16, 2011 By viva

A local mastermind of the perfect sales call is winning international acclaim for his highly-innovative and proven pharma sales approach that focuses on quality, rather than quantity.

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