With the country in the midst of (or trying to avoid) election fever, it feels as though Australians are being asked to throw their support behind one party or another. But despite the promises being made by the country’s political parties, big and small, there’s another battle for consumer support taking place in Australian pharmacies.…

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Want to learn how to engage your customers and reap the benefits from e-Detailing? E-Marketing specialist, Matthew Martin, Boehringer Ingelheim will shed light on the topic at the 2012 Digital Pharma Seminar in Sydney this Wednesday.  “Digital technology has become integral to the healthcare conversation, presenting opportunities for sharing, developing and educating. “My presentation will…

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The Government’s administration of the Pharmaceutical Benefits Scheme (PBS) is in the spotlight this month with a public inquiry into the deferral of medicines and possible repercussions for the pharmaceutical sector. Stakeholders have until next Friday, July 15, to submit their applications to The Finance and Public Administration References Committee for the public hearing, to…

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