Tag Archive

advocacy awards awareness campaign cycling digipharm digital pharma marketing australia epilepsy epilepsy foundation victoria events find the other 150 gastric band generics GLOBALHealthPR government health communication herpes IHSMS intern Jillian Skinner Kirsten Bruce life-saving drugs lobbying news osteoporosis Osteoporosis Australia patient PBS pharma 2.0 pharmaceuticals PNH PR PRIA prime awards progeria RNSH rob dickerson Royal North Shore Hospital social media spectrum science State government team VIVA! VIVA! Washington will collie

DigiPharm 2011 special series: Does your agency need a health check?

Published on November 28, 2011 By viva

If this year’s DigiPharma Sydney conference is any indicator, pharmaceutical companies across Australia are embracing the digital revolution. Whether it be patient interaction via a Facebook page or using an iPad to inform healthcare professionals about emerging health solutions, there’s no doubt that our healthcare industry is exploring the use of digital and social media [...]

Share

3 key takeaways from DigiPharm Sydney – DAY ONE

Published on November 28, 2011 By viva

As the first day of the inaugural Digital Pharma Marketing Australia 2011 conference draws to a close, VIVA! presents our readers with a recap of presentation highlights and top tips for developing digital health campaigns. Panel members, Cathy Withers from iNova Pharmaceuticals, Maria McManus from Roche Pharmaceuticals and Peter Stephenson from MSD Australia, discuss digital [...]

Share

DigiPharm 2011 special series: digital agency vs professional health communications

Published on November 28, 2011 By viva

VIVA! catches up with DigiPharm Australia 2011 speaker, Will Collie, Senior Manager of External Affairs, Sanofi Australia & New Zealand The whole premise of social media is about engaging people and promoting two-way dialogue, which is what PR and communications professionals have been doing well for years, says Sanofi Australia & New Zealand’s Will Collie. [...]

Share

DigiPharm 2011 special series: Connecting health specialists world-wide

Published on November 24, 2011 By viva

VIVA! catches up with DigiPharm Australia 2011 speaker, Veronique Toully, Managing Director, UCB Australia PHARMA’S ROLE IN CONNECTING HEALTH SPECIALISTS WORLD-WIDE Many Australian neurologists and rheumatologists are already ‘digitally-oriented’ and embracing new technologies to learn, engage and collaborate, says UCB Australia’s Veronique Toully. Following six years with UCB based in Belgium, including a Vice-Presidency role [...]

Share

Digital Pharma Marketing Australia 2011

Published on November 22, 2011 By viva

Over the next two weeks, VIVA! is bringing our blog readers a special edition series on the upcoming Digital Pharma Marketing Australia 2011 (Digipharm). Watch this space for Digipharm Australia news updates as we post real-time tweets and blogs + live updates from the event next week. Stay tuned! Digital Pharma Marketing Australia 2011 – [...]

Share