Highlights from day 2 – Digital Pharma Marketing Australia Conference

Sanofi’s Will Collie says digital is not the strategy – strategy is to apply digital to your marketing mix Sanofi product manager Andrew Moore opened day two of the Digital Pharma conference with a case study on how pharmaceutical marketers are looking towards social networks for insight. Andrew rebuked popular myths and phobias surrounding social…

DigiPharm 2011 special series: Does your agency need a health check?

If this year’s DigiPharma Sydney conference is any indicator, pharmaceutical companies across Australia are embracing the digital revolution. Whether it be patient interaction via a Facebook page or using an iPad to inform healthcare professionals about emerging health solutions, there’s no doubt that our healthcare industry is exploring the use of digital and social media…

3 key takeaways from DigiPharm Sydney – DAY ONE

As the first day of the inaugural Digital Pharma Marketing Australia 2011 conference draws to a close, VIVA! presents our readers with a recap of presentation highlights and top tips for developing digital health campaigns. Panel members, Cathy Withers from iNova Pharmaceuticals, Maria McManus from Roche Pharmaceuticals and Peter Stephenson from MSD Australia, discuss digital…

DigiPharm 2011 special series: digital agency vs professional health communications

VIVA! catches up with DigiPharm Australia 2011 speaker, Will Collie, Senior Manager of External Affairs, Sanofi Australia & New Zealand The whole premise of social media is about engaging people and promoting two-way dialogue, which is what PR and communications professionals have been doing well for years, says Sanofi Australia & New Zealand’s Will Collie.…

DigiPharm 2011 special series: Connecting health specialists world-wide

VIVA! catches up with DigiPharm Australia 2011 speaker, Veronique Toully, Managing Director, UCB Australia PHARMA’S ROLE IN CONNECTING HEALTH SPECIALISTS WORLD-WIDE Many Australian neurologists and rheumatologists are already ‘digitally-oriented’ and embracing new technologies to learn, engage and collaborate, says UCB Australia’s Veronique Toully. Following six years with UCB based in Belgium, including a Vice-Presidency role…

DigiPharm 2011 series: Call quality is still King

VIVA! catches up with DigiPharm Australia 2011 speaker, Rob Dickerson, Sales & Marketing Director, Warner Chilcott / Invida Simply uploading a printed version of a pharmaceutical sales aid to a tablet device, such as the iPad, will not enhance sales results, says Asia-Pacific Sales & Marketing Director Rob Dickerson. With 20 years experience in the…

Digital Pharma Marketing Australia 2011

Over the next two weeks, VIVA! is bringing our blog readers a special edition series on the upcoming Digital Pharma Marketing Australia 2011 (Digipharm). Watch this space for Digipharm Australia news updates as we post real-time tweets and blogs + live updates from the event next week. Stay tuned! Digital Pharma Marketing Australia 2011 –…

Curtains down on internship at VIVA!

Sydney University Master of Health Communications student, Caroline Chen, has just completed an internship at VIVA! HQ. Here’s what she had to say about the experience: After two months of interning at the fabulous and frantic VIVA! headquarters it saddens me to say the end has come all too soon. Nonetheless it’s been lots of…

Gong Ride success – Congratulations to Nycomed’s Gabriel Georgy

Huge congratulations to Gabriel Georgy, Nycomed’s resident-cyclist and VIVA! client, who took on the 90km Gong Ride over the weekend for the eighth time, in support of people living with Multiple Sclerosis (MS). Despite an unfortunate flat tyre and a couple of snack breaks throughout the ride from Sydney to Wollongong, Gabriel still managed to…

Aussies embrace World Osteoporosis Day 2011

Thank you to everyone who supported World Osteoporosis Day and Osteoporosis Australia’s Building Healthy Bones Throughout Life Summit yesterday. VIVA! has been supporting World Osteoporosis Day and the fantastic work of OA for nine years, and we were thrilled to see so many Aussies getting behind the ‘Love your bones’ theme for 2011. The Summit…