New hires for VIVA! Communications

Leading independent health + wellness communications agency, VIVA! Communications Pty Ltd, is pleased to announce the appointment of Julia Slater as Senior Account Director. Julia is charged with leading a number of multi-national pharmaceutical clientele across VIVA! Communications’ portfolio. Her responsibilities will include growing the agency’s core ethical healthcare practice, building even stronger relationships with…

Seqirus joins international vaccine venture to develop long-lasting, universal flu vaccine

Seqirus (owned by CSL) has joined an international, non-profit venture dedicated to decoding the immune system to develop a universal flu vaccine that affords long-lasting protection against seasonal and pandemic influenza across demographics and geography. The Human Vaccines Project aims to decode the human immune system to accelerate development of vaccines and immunotherapies against major…

Early screening crucial to beating bowel cancer

Bowel cancer is Australia’s third most common type of newly diagnosed cancer 15,253 Australians are diagnosed annually with bowel cancer 4,346 of those die from bowel cancer each year, making it the second biggest cancer killer (behind only lung cancer) These are just some of the shocking statistics shared by Bowel Cancer Australia this Bowel…

Influencing the digital landscape

VIVA! Communications’ Principal, Kirsten Bruce, had the pleasure of presenting to Melbourne’s leading pharma marketers about how to influence the digital landscape at the Melbourne Pharma Marketing (MPM) breakfast seminar, hosted by Princeton Digital, at The Cullen Prahran, Melbourne on Monday, June 20, 2018. Entitled Marketing reinvented: New rules and new tools in this digital…

Aussie blokes considerably underestimate their risk of skin cancer & most delay doctor visits: new findings

Less than one-in-three Aussie blokes (32 per cent) consider themselves at high risk of skin cancer, despite 82 per cent reporting at least one known risk factor, such as fair hair, skin that burns easily, or spending time outdoors each week. Moreover, most men (61 per cent) have delayed a doctor visit despite their concern…

World Digestive Health Day 2018

Today is World Digestive Health Day (WDHD) 2018, supported by the World Gastroenterology Organisation (WGO). Digestive disorders can range from obesity to cancers to diarrhoeal disorders, the latter of which is ranked in the top 10 causes of mortality globally. WDHD aims to increase general public awareness of prevention, prevalence, diagnosis, management and treatment of…

Urgent community plea to reverse declining vaccination rates against fatal lung infection this Pneumonia Awareness Week

Lung Foundation Australia is teaming with researchers, doctors and patients Australia-wide today, during Pneumonia Awareness Week (13-20 May), to call for proactive community action to address the declining vaccination rates against pneumococcal pneumonia – an infection responsible for more than 15,000 GP visits, 8,000 hospitalisations, and 2,000 deaths among those aged over 65 each year. Their…

World Ovarian Cancer Day

Today is World Ovarian Cancer Day, an initiative of the World Ovarian Cancer Coalition, which aims to raise awareness of this disease. Each day, four women are diagnosed with ovarian cancer and of those, three will die from the disease, making it Australia’s deadliest women’s cancer. It is also usually diagnosed in its late stages, because there…

Launch of InsideOut Institute – Australia’s first institute for research & clinical excellence in eating disorders

l-r: Prof Stephen Touyz, Advisory Council Chair & Lead Researcher, InsideOut Institute; Dr Sarah Maguire, Director & Clinical Psychologist, InsideOut Institute; & Kirsten Bruce, VIVA! Communications Principal & Advisory Council member, InsideOut Institute Australia’s national institute for research and clinical excellence in eating disorders was launched today by Federal Minister for Health Greg Hunt and…

How healthy is your sleep?

Sleep hygiene, also known as sleep habits, are the practices and routines that determine whether or not we have a good night’s sleep. Ensuring we have a good night’s sleep is crucial for both our physical and mental health, and there are many different things that can improve sleep hygiene. The bedroom An important factor…