VIVA! Communications welcomes new member to its award-winning team

We are thrilled to announce the appointment of Abbey Flanagan as Account Associate to Team VIVA!

Abbey has relocated to Sydney from her home town of Adelaide to forge a career in health communication, following a stint as the Communications and Marketing Officer for a Not-for-Profit Organisation.

“I developed a passion for health and wellness communication while studying Journalism (notably health reporting) and completing an internship at the Australian Doctor Magazine.

“Working part-time for one of Adelaide’s largest General Practices for four years further consolidated my interest in this area,” said Abbey.

“This real-life experience combined with my communication skills allowed me to land on VIVA!s doorstep.”

Abbey is excited to have relocated to Sydney after spending her whole life in Adelaide and the beautiful Barossa Valley.

“Living in Sydney will be a huge but welcome change from life in Adelaide,” Abbey said.

“I’m looking forward to exploring this amazing city, particularly the areas around our beautiful office in Mosman.

“The view of Sydney Harbour is simply breathtaking and I have no doubts that this feeling will last for a long time.”

VIVA!s Principal, Ms Kirsten Bruce, is delighted to welcome Abbey to her health + wellness communications agency.

“Abbey’s demonstrated passion for the health + wellness sector will further enhance VIVA!s reputation for delivering proactive, innovative, versatile and outcomes-driven work of the highest quality.

“Having specialised in health reporting and worked in a General Practice, Abbey fully appreciates the importance of quality patient interaction and education.

“Her skills-set and drive will add immense strength to our multi-disciplinary team,” said Ms Bruce.

 

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Communications in times of cost-effectiveness

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VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt.

In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier.

Pharmaceutical companies usually apply for their commercially-aproved products to be listed on the Government’s Pharmaceutical Benefits Scheme (PBS), providing consumers with affordable (Government-subsidised) medications.

Failure to secure a PBS-listing, as in the case earlier this year when seven new medications were deferred by the Aus- tralian Government, generally has an adverse effect on professional health com- municators. Nonetheless, communicators continue to play a pivotal role in main- taining the profile and raising awareness of health conditions and their management. Armed with a comprehensive under- standing of the Code, professional health communicators are uniquely positioned to inform and educate target audiences (generally healthcare professionals and consumers) via strategic PR campaigns designed to breathe life into existing and clinically proven medications.

Furthermore, patient advocacy pro-grams coordinated under the umbrella of consumer health organisations, are in high-demand under a pricing system that primarily involves the pharmaceutical supplier and the Federal Government. Health communicators can offer patients a public platform to voice their concerns regarding health conditions and the importance of, or need for medications designed to deliver the highest levels of health to the individual and to society.

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A tribute to Professor Phil Sambrook

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It is with great sadness that I learned this month of the tragic passing of leading Australian rheumatologist, past-President of the Australian & New Zealand Bone & Mineral Society (ANZBMS) and inaugural Medical Director of Osteoporosis Australia, Professor Phil Sambrook. Phil passed away in peace at his Kangaroo Valley retreat with his loving wife and children beside him, following a diagnosis of ocular melanoma four years ago, which later manifested as secondary liver and bone metastases.

Over the past decade I have launched many World Osteoporosis Days and other bone health projects, working closely with Phil in his role as Medical Director of Osteoporosis Australia. Phil was the ultimate professional – incredibly media savvy, technically brilliant, compassionate, fearless and always willing to give of his time.

I distinctly recall working on a project with Phil in 2007, for which he expressly requested my assistance. Together we issued a public condemnation of the ABC TV’s 7:30 Report’s irresponsible and factually incorrect story, featuring Phil, which had aired on the use of bisphosphonates – a class of medications designed to treat bone diseases such as osteoporosis, and in much stronger doses, in cancer to prevent the complications when it spreads to the bone.

Concerned by public reaction to the story, Phil, who was President of the ANZBMS at the time, joined forces with Osteoporosis Australia to set the record straight on a number of factual errors cited by the program, which had the potential to cause serious alarm, unrest and adversely affect many Australians taking bisphosphonates to prevent osteoporosis and fractures.

Suffice to say, the 7:30 Report issued a public apology to Phil and provided him with the opportunity to set the record straight by dedicating an entire program to the topic the following week. Phil was vindicated, for he had won this epic battle and I had been personally instrumental in helping him do so.

In response to Phil’s passing, and in recognition of his life-time commitment to research and improving bone health, for which he won an Order of Australia Medal, Osteoporosis Australia and the ANZBMS have set up the Professor Philip Sambrook Memorial Award – an annual award for an outstanding young researcher, to allow them to present their research at a prestigious international conference and as part of the annual ANZBMS scientific meeting. The fund aims to raise $250,000 AUD and to be granted to a recipient annually, in perpetuity. To donate to this appeal, click here.

On a personal note, I wish to thank Phil for sharing his extensive knowledge of, and passion for, bone health with me. His commitment to this area was unsurpassed. May he rest in peace.

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The Journal of Health Communication Celebrates 100 Issues – What’s Next?

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Ken Rabin, PhD, celebrates the Journal of Health Communication’s century and envisages the next 100 issues . Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA! Communications is the exclusive Australian partner.

Milestones matter, and achieving a century of anything is worth noting.

In Poland, where I have lived and worked since 2005, birthdays are celebrated not with a chorus of “Happy Birthday to You,” but with a raucous song called “Sto Lat!” that means “100 Years.” My adopted country clearly gets the message.

There is no question that over the span of its existence, the Journal of Health Communications has made a real difference in advancing and diffusing knowledge in this critical sector of the communications discipline. As a member of the Journal’s editorial board, I’m excited to celebrate this 100 issue achievement, however, the question that I ask myself is, “Where do we go from here?” I think that the challenges of staying relevant in the years that lie ahead will be both plentiful and, hopefully, invigorating ones for this journal, its editors, contributors and readers.
Read the rest of The Journal of Health Communication Celebrates 100 Issues – What’s Next? »

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High tea treat for Kirsty’s birthday

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“Better late than never” was certainly the catch phrase today as Team VIVA! held belated birthday celebrations for Account Executive, Kirsty.

We didn’t have to venture far from our new office at Middle Head to enjoy a wonderful lunch at The Tea Room Gunners’ Barracks.

From the historic venue – which has had many uses during the 130 years in which the military occupied the headland – we were also treated to some of the best views of Sydney Harbour. And we couldn’t have asked for better weather with Sydney warming up to a balmy 26 degrees.

Read the rest of High tea treat for Kirsty’s birthday »

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