It is with great sadness that I learned this month of the tragic passing of leading Australian rheumatologist, past-President of the Australian & New Zealand Bone & Mineral Society (ANZBMS) and inaugural Medical Director of Osteoporosis Australia, Professor Phil Sambrook. Phil passed away in peace at his Kangaroo Valley retreat with his loving wife and children beside him, following a diagnosis of ocular melanoma four years ago, which later manifested as secondary liver and bone metastases. Over the past decade I have launched many World Osteoporosis Days and other bone health projects, working closely with Phil in his role as ...
We are thrilled to announce the appointment of Abbey Flanagan as Account Associate to Team VIVA! [caption id="attachment_1707" align="alignright" width="300" caption="Abbey has relocated to Sydney from her home town of Adelaide to forge a career in health communication, following a stint as the Communications and Marketing Officer for a Not-for-Profit Organisation. "][/caption] “I developed a passion for health and wellness communication while studying Journalism (notably health reporting) and completing an internship at the Australian Doctor Magazine. “Working part-time for one of Adelaide’s largest General Practices for four years further consolidated my interest in this area,” said Abbey. “This real-life experience combined with my ...
“Better late than never” was certainly the catch phrase today as Team VIVA! held belated birthday celebrations for Account Executive, Kirsty. We didn’t have to venture far from our new office at Middle Head to enjoy a wonderful lunch at The Tea Room Gunners’ Barracks. From the historic venue – which has had many uses during the 130 years in which the military occupied the headland – we were also treated to some of the best views of Sydney Harbour. And we couldn’t have asked for better weather with Sydney warming up to a balmy 26 degrees.
Team VIVA! had the pleasure of working with Olympic and World Champion swim coach, Laurie Lawrence at a national nursing conference on the Gold Coast today (Friday, March 2, 2012) to call upon the Government to fund a national network of community-based Parkinson’s nurse specialists. Lawrence lent his voice to the call in support of his life-long friend, former Australian butterfly champion and his former assistant coach, Ian Findlay, who was diagnosed with young onset Parkinson’s in 2004 at 40 years of age. “I coached Ian as a young athlete and I know of no one who trained harder than he did. ...
As a mother, doctor and sexual health advocate for the past 20 years, Dr Sally Cockburn, aka 'Dr Feelgood', understands how confusing children's sexual behaviour can be. The media communicator today threw her support behind Family Planning Queensland's revolutionary new book for parents, Is This Normal? Understanding your child's sexual behaviour. “This practical book is a must-read for every parent and professional who works with children,” Dr Cockburn said. “A tool of this nature is long overdue and I fully endorse this book as an essential guide for all parents and carers. “While topics such as masturbation may sound outrageous to ...
[caption id="attachment_1600" align="alignright" width="317" caption="“Most child sexual behaviours are perfectly normal, healthy and nothing to worry about." Co-author Holly Brennan"][/caption] A revolutionary book – to be launched on Tuesday, February 7, 2012 – is set to shed light on child sexual behaviours and help parents and carers guide healthy sexual development. Published by Family Planning Queensland (FPQ), the book is a practical, must-read for every parent and professional working with children.
If statistics are anything to go by, the majority of people reading this will have resolved to live better in 2012, whether getting fitter, quitting smoking, cutting back on alcohol, or spending more time with family and friends. However statistically, three-quarters of people would have given up already. According to a British survey, just nine days into the exciting (and possibly apocalyptic) 2012, was when willpower waned. Sadly that rugged determination felt on January 1, fuelled by one-too-many glasses of champagne the night before, is quickly lost among the unopened emails and seemingly-endless to-do list once back at work. Fortunately, Team VIVA! ...
With the sun shining and temperature reaching a balmy 22 degrees Celsius, Team VIVA! stepped out of the office to celebrate another successful year. The perfect Sydney summer day provided an idyllic backdrop for our festive lunch at the picturesque Bather's Pavilion at Balmoral Beach. We took the opportunity to reflect on a wonderful year, which saw countless successful campaign launches, the appointment of two new VIVA! members (read more about Kirsty and Mahsa here) and culminated in the relocation of VIVA! HQ to the enviable Middle Head (see photos here). We also congratulated VIVA! team member Denise Vrontas on her promotion to Account Manager, ...
Following eight wonderful years at our original office in Chatswood, we’re pleased to announce our relocation to Middle Head Precinct in Mosman. As VIVA! Communications continues to grow as a dynamic and strategic health and wellness communications agency, we've decided to swap the hustle and bustle for more serene offices in Mosman. Team VIVA! are practicing what we preach by balancing work and life in a stress-free environment, nestled between walking tracks, historic buildings, harbour views, native bush, secluded beaches and charming neighbours. We’ve doubled our office space and plan to expand the VIVA! team in the new year, ...
Sanofi’s Will Collie says digital is not the strategy – strategy is to apply digital to your marketing mix Sanofi product manager Andrew Moore opened day two of the Digital Pharma conference with a case study on how pharmaceutical marketers are looking towards social networks for insight. Andrew rebuked popular myths and phobias surrounding social media, including “it can’t help my business”, “you can’t measure ROI” and “it’s safer not to get involved”. Notably, he mentioned a 30 day study by Visible involving 224 brands and more than 257,000 posts of prescription and OTC medications that found just 0.3 per ...
Health and exercise experts, government representatives and consumer groups will meet in Sydney this Thursday, October 20 – World Osteoporosis Day – to set clear recommendations on calcium, vitamin D and exercise required to prevent brittle bones. Osteoporosis Australia’s national Building Healthy Bones Throughout Life Summit will produce best practice recommendations for preventing osteoporosis, for distribution to GPs, allied health professionals and the community. Sydney Swans midfielder Jude Bolton, who holds ...
We’ve been monitoring Google+ for a little while now, but it’s our very own VIVA! Principal, Kirsten Bruce, who is leading Team VIVA! by embracing the social movement and taking the widely publicised platform for a test drive. [caption id="attachment_1171" align="aligncenter" width="450" caption="Kirsten Bruce on Google+ - Images from L-R: Kirsten with celebrity nutritionist, Dr Joanna McMillan Price & three-time Olympian, Melinda Gainsford-Taylor, Australia’s Governor General and NCWA Patron, Her Excellency Ms Quentin Bryce, AC and Behind-the-scenes at Marie Claire photo shoot. "][/caption] Kirsten is now sharing her insights on Google+ into life as Principal of an award-winning and dynamic health ...
At VIVA! we’ve been busily researching Progeria, also known as the Hutchinson-Gilford Progeria Syndrome, and assisting our GLOBALHealthPR partners in a worldwide search for children diagnosed with the condition. [caption id="attachment_1119" align="aligncenter" width="235" caption="Zoey, age 2. Photo credit: The Progeria Research Foundation"][/caption] Progeria is a rare and fatal genetic condition that causes rapid ageing in young children. Progeria symptoms include growth failure, loss of body fat and hair, aged-looking skin, stiffness of joints, generalised atherosclerosis, heart disease and stroke. Sadly, most of the children diagnosed with Progeria will die from heart disease on average, by 13 years of age. Currently, there ...
Today I’m celebrating a couple of milestones – my personal birthday (21 years young!) and that of my company’s. VIVA! turns nine years old today and boy, how the years have flown. It seems like only yesterday that I plunged myself into unchartered waters and threw the VIVA! doors open, largely servicing a former clientele who had pledged their unswerving loyalty. Built on the shaky foundations of naïve confidence, a sprinkling of confidence and a sure-fire will to succeed, VIVA! was officially open for business. [caption id="attachment_973" align="alignright" width="300" caption="Cupcakes & chocolate!"][/caption] For a couple of years I burned the midnight oil, coordinating ...
More than 300 doctors and concerned residents rallied at NSW Parliament to help save Royal North Shore Hospital (RNSH) from a gravely underfunded redevelopment plan. NEWS ALERT: Bed shortages plague RNSH (Mosman Daily, Wednesday, June 8, 2011) VIDEO: NSW Health Minister, Jillian Skinner, addresses more than 300 doctors and concerned residents at the RNSH rally outside NSW Parliament, Tue May 31, 2011. Photo Highlights Tuesday May 31, 2011 [caption id="attachment_669" align="aligncenter" width="448" caption="RNSH lobbyists gather at the Archibald Fountain, Hyde Park, Sydney"][/caption] [caption id="attachment_678" align="aligncenter" width="448" caption="RNSH lobbyists at Sydney's Hyde Park ahead of march to NSW Parliament"][/caption] [caption id="attachment_679" align="aligncenter" width="448" caption="RNSH lobbyists ...
As the exclusive Australian partner to GLOBALHealthPR, Team VIVA! joined our counterparts across Asia-Pacific, the Americas and Europe, for the first annual International Healthcare Social Media Summit (IHSMS), held at Spectrum Science headquarters in Washington DC. [caption id="attachment_624" align="alignright" width="300" caption="First International healthcare social media summit held in Washington DC on May 18, 2011"][/caption] [caption id="attachment_639" align="alignright" width="225" caption="VIVA!'s Paul Jans with Chief of GHPR, John Seng, at the International Healthcare Social Media Summit"][/caption] Drawing on real-life scenarios in health and science communications, key speakers at the IHSMS streamed live at 11pm AEST on Thursday, May 18, to reveal insights into social media ...
January 7, 2011: A new me; a new look; a new approach; a new beginning; a new life. At the turn of each year these words whizz around in our heads and are boldly scripted in our journals in the hope of self-improvement. For the 100 Australians living with the ultra-rare and life-threatening blood disease, Paroxysmal Nocturnal Haemoglobinuria (PNH), these words are ringing true. On January 1, 2011, this patient population was granted subsidised access to Soliris®, the only effective treatment for PNH, evaporating their fears of a looming death sentence. This positive outcome followed a turbulent roller coaster ride during 2010 endured by ...
We are thrilled to announce the appointment of Abbey Flanagan as Account Associate to Team VIVA!

Abbey has relocated to Sydney from her home town of Adelaide to forge a career in health communication, following a stint as the Communications and Marketing Officer for a Not-for-Profit Organisation.
“I developed a passion for health and wellness communication while studying Journalism (notably health reporting) and completing an internship at the Australian Doctor Magazine.
“Working part-time for one of Adelaide’s largest General Practices for four years further consolidated my interest in this area,” said Abbey.
“This real-life experience combined with my communication skills allowed me to land on VIVA!s doorstep.”
Abbey is excited to have relocated to Sydney after spending her whole life in Adelaide and the beautiful Barossa Valley.
“Living in Sydney will be a huge but welcome change from life in Adelaide,” Abbey said.
“I’m looking forward to exploring this amazing city, particularly the areas around our beautiful office in Mosman.
“The view of Sydney Harbour is simply breathtaking and I have no doubts that this feeling will last for a long time.”
VIVA!s Principal, Ms Kirsten Bruce, is delighted to welcome Abbey to her health + wellness communications agency.
“Abbey’s demonstrated passion for the health + wellness sector will further enhance VIVA!s reputation for delivering proactive, innovative, versatile and outcomes-driven work of the highest quality.
“Having specialised in health reporting and worked in a General Practice, Abbey fully appreciates the importance of quality patient interaction and education.
“Her skills-set and drive will add immense strength to our multi-disciplinary team,” said Ms Bruce.
VIVA! principal Kirsten Bruce contributed the following article to Health Radar, a quarterly publication on current trends in the health communication industry. Health Radar is published by our GLOBALHealthPR partners from Germany fischerAppelt.
In Australia, the price of pharmaceutical products is determined by negotiations between the Federal Government’s Pharmaceutical Benefits Pricing Authority (PBPA) and the pharmaceutical supplier.
Pharmaceutical companies usually apply for their commercially-aproved products to be listed on the Government’s Pharmaceutical Benefits Scheme (PBS), providing consumers with affordable (Government-subsidised) medications.
Failure to secure a PBS-listing, as in the case earlier this year when seven new medications were deferred by the Aus- tralian Government, generally has an adverse effect on professional health com- municators. Nonetheless, communicators continue to play a pivotal role in main- taining the profile and raising awareness of health conditions and their management. Armed with a comprehensive under- standing of the Code, professional health communicators are uniquely positioned to inform and educate target audiences (generally healthcare professionals and consumers) via strategic PR campaigns designed to breathe life into existing and clinically proven medications.
Furthermore, patient advocacy pro-grams coordinated under the umbrella of consumer health organisations, are in high-demand under a pricing system that primarily involves the pharmaceutical supplier and the Federal Government. Health communicators can offer patients a public platform to voice their concerns regarding health conditions and the importance of, or need for medications designed to deliver the highest levels of health to the individual and to society.
It is with great sadness that I learned this month of the tragic passing of leading Australian rheumatologist, past-President of the Australian & New Zealand Bone & Mineral Society (ANZBMS) and inaugural Medical Director of Osteoporosis Australia, Professor Phil Sambrook. Phil passed away in peace at his Kangaroo Valley retreat with his loving wife and children beside him, following a diagnosis of ocular melanoma four years ago, which later manifested as secondary liver and bone metastases.
Over the past decade I have launched many World Osteoporosis Days and other bone health projects, working closely with Phil in his role as Medical Director of Osteoporosis Australia. Phil was the ultimate professional – incredibly media savvy, technically brilliant, compassionate, fearless and always willing to give of his time.
I distinctly recall working on a project with Phil in 2007, for which he expressly requested my assistance. Together we issued a public condemnation of the ABC TV’s 7:30 Report’s irresponsible and factually incorrect story, featuring Phil, which had aired on the use of bisphosphonates – a class of medications designed to treat bone diseases such as osteoporosis, and in much stronger doses, in cancer to prevent the complications when it spreads to the bone.
Concerned by public reaction to the story, Phil, who was President of the ANZBMS at the time, joined forces with Osteoporosis Australia to set the record straight on a number of factual errors cited by the program, which had the potential to cause serious alarm, unrest and adversely affect many Australians taking bisphosphonates to prevent osteoporosis and fractures.
Suffice to say, the 7:30 Report issued a public apology to Phil and provided him with the opportunity to set the record straight by dedicating an entire program to the topic the following week. Phil was vindicated, for he had won this epic battle and I had been personally instrumental in helping him do so.
In response to Phil’s passing, and in recognition of his life-time commitment to research and improving bone health, for which he won an Order of Australia Medal, Osteoporosis Australia and the ANZBMS have set up the Professor Philip Sambrook Memorial Award – an annual award for an outstanding young researcher, to allow them to present their research at a prestigious international conference and as part of the annual ANZBMS scientific meeting. The fund aims to raise $250,000 AUD and to be granted to a recipient annually, in perpetuity. To donate to this appeal, click here.
On a personal note, I wish to thank Phil for sharing his extensive knowledge of, and passion for, bone health with me. His commitment to this area was unsurpassed. May he rest in peace.
Ken Rabin, PhD, celebrates the Journal of Health Communication’s century and envisages the next 100 issues . Dr Rabin is Director of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, of which VIVA! Communications is the exclusive Australian partner.
Milestones matter, and achieving a century of anything is worth noting.
In Poland, where I have lived and worked since 2005, birthdays are celebrated not with a chorus of “Happy Birthday to You,” but with a raucous song called “Sto Lat!” that means “100 Years.” My adopted country clearly gets the message.
There is no question that over the span of its existence, the Journal of Health Communications has made a real difference in advancing and diffusing knowledge in this critical sector of the communications discipline. As a member of the Journal’s editorial board, I’m excited to celebrate this 100 issue achievement, however, the question that I ask myself is, “Where do we go from here?” I think that the challenges of staying relevant in the years that lie ahead will be both plentiful and, hopefully, invigorating ones for this journal, its editors, contributors and readers.
Read the rest of The Journal of Health Communication Celebrates 100 Issues – What’s Next? »