Social Media + Pharma

Influencing the digital landscape

VIVA! Communications’ Principal, Kirsten Bruce, had the pleasure of presenting to Melbourne’s leading pharma marketers about how to influence the digital landscape at the Melbourne Pharma Marketing (MPM) breakfast seminar, hosted by Princeton Digital, at The Cullen Prahran, Melbourne on Monday, June 20, 2018. Entitled Marketing reinvented: New rules and new tools in this digital…

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Government adds $142 million in medicines to PBS

As of July 1, 2017, the Federal Government has made AUD$142 million in new medicine listings to the Pharmaceutical Benefits Scheme (PBS), in a bid to make more medicines affordable to all Australians. Among the new listings, the PBS will fund access to vorinostat to treat patients living a subtype of blood cancer, non-Hodgkin’s lymphoma called…

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Baker IDI Heart & Diabetes Institute launches Wellness Plan recommending age-related vaccinations as a preventative health measure

On March 19, 2017, The Baker IDI Heart and Diabetes Institute, Melbourne launched a publication designed to help Australians lead long, healthy and productive lives. Entitled ‘The Baker IDI Wellness Plan’, the publication includes a healthy action plan, healthy recipes and meal plans, tips for developing healthy habits, and a checklist of medical test recommendations…

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VIVA! Communications clinches four highly coveted awards at PRIA National GTA’s 2016

Monday, November 14, 2016 marked the 40th annual Public Relations Institute of Australia’s (PRIA) National Golden Target Awards (GTAs) – an evening honouring the crème-de-la-crème of the nation’s PR industry. PR gurus Australia-wide flocked to the Sheraton Four Seasons, Sydney to learn the fate of their hard-earned PR and communication campaign submissions this week. VIVA!…

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#GHPRCONNECTS: SPECTRUM’S HEADING DOWN UNDER!

“One’s destination is never a place, but a new way of seeing things,” said American writer Henry Miller. And starting this week, I’ll be privy to an entirely new way of seeing things from the opposite side of the world in Sydney, Australia as a part of the 2016 GLOBALHealthPR®Professional Exchange Program with our partner,VIVA!…

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