Social Media + Pharma

Singapore study finds mental illness more prevalent in young adults

Young Singaporean adults aged 18-34 are most at risk of developing a mental health illness, a Singapore Mental Health Study has found. A report on the findings, released on Tuesday this week, showed individuals in that age group were most likely to have experienced bipolar disorder, major depressive disorder, alcohol abuse, and obsessive compulsive disorder.…

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Influencing the digital landscape

VIVA! Communications’ Principal, Kirsten Bruce, had the pleasure of presenting to Melbourne’s leading pharma marketers about how to influence the digital landscape at the Melbourne Pharma Marketing (MPM) breakfast seminar, hosted by Princeton Digital, at The Cullen Prahran, Melbourne on Monday, June 20, 2018. Entitled Marketing reinvented: New rules and new tools in this digital…

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Government adds $142 million in medicines to PBS

As of July 1, 2017, the Federal Government has made AUD$142 million in new medicine listings to the Pharmaceutical Benefits Scheme (PBS), in a bid to make more medicines affordable to all Australians. Among the new listings, the PBS will fund access to vorinostat to treat patients living a subtype of blood cancer, non-Hodgkin’s lymphoma called…

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Baker IDI Heart & Diabetes Institute launches Wellness Plan recommending age-related vaccinations as a preventative health measure

On March 19, 2017, The Baker IDI Heart and Diabetes Institute, Melbourne launched a publication designed to help Australians lead long, healthy and productive lives. Entitled ‘The Baker IDI Wellness Plan’, the publication includes a healthy action plan, healthy recipes and meal plans, tips for developing healthy habits, and a checklist of medical test recommendations…

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