Health PR

Will the battle for full immunisation coverage be won & lost on Twitter?

Barely a day goes by without an Australian media outlet publishing a story about vaccination. Just last week, we discussed on the VIVA! blog how Brisbane’s well-heeled inner city suburbs have recorded some of the lowest vaccination rates in Australia. With the Federal Government proposing in March that State and Territory governments should ban unvaccinated…

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Australians unwilling to protect against fatal lung infection

Three-in-four Australian adults do not consider ‘life-threatening consequences’ as sufficient motivation to vaccinate against pneumococcal pneumonia. This is according to Lung Foundation Australia research released today (May 16, 2017) to mark Know Pneumonia Day. According to respiratory physician and Lung Foundation Australia Respiratory Infectious Disease Committee Chair, Associate Professor Lucy Morgan, Sydney, Australians are not being…

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DEVELOPING STORY: FAIRFAX MEDIA JOURNALISTS ON STRIKE

Fairfax media has announced publicly on Wednesday, May 3, 2017, it will cut 125 full-time staff members as the digital world continues to put pressure on the media industry. With a significant amount of journalists on-strike, the impact this will have on the PR industry is huge given Australians access a Fairfax article at least…

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Federal Government promises more funding for vaccination campaigns as research shows parents still worrying

Federal Health Minister, The Hon. Greg Hunt MP, announced this weekend, Saturday April 22, 2017, that the Government would be rolling out a new AUD$5.5m immunisation awareness campaign with the aim of encouraging parents and carers to get their children vaccinated. While general vaccination rates in Australian children are good and range between 90 to…

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